Slack has firmly established itself within the working world, forming the comms backbone for employees at major media outlets and start-ups alike. The Islands app aims to bring a similar service to college students, helping them to collaborate, find support and socialize with their peers.
The ‘Stories’ features on Instagram and Snapchat have proven popular among users for their impermanence, authenticity, and behind-the-scenes nature. But how exactly are they being used by brands, celebrities and regular people? And how are these temporary digital tales evolving?
Private messaging is an ideal medium to do the obvious – open a dialogue and conduct a conversation. In fact, 59% of all US social sharing now occurs in private channels. But while people are happy to chat to their mates on platforms like Facebook Messenger, how can brands get involved?
Girls’ Night in is a members-only Facebook group for LA’s hottest and coolest women, who whisper and giggle between themselves. And while its ranks are small by internet metrics, these women are highly engaged. So what’s got them sharing their deepest secrets with 1,500 friends they’ve never met?
How are social platforms converging? Will voice assistants lead to a renaissance in audio advertising? And have people had enough of sharing with the world? In this part of the 2018 Expert Outlook series, we speak to three comms experts about what’s affecting the ways people interact.