With 60% of Gen Y travellers saying they’ve chosen to visit a destination because of Instagram, VisitScotland is refocusing its efforts with a digital emphasis to attract this cohort. How is its canny use of social media tapping into a younger generation’s desire for immersive, unique experiences?
A growing number of Britons opting for holidays on home soil, with 80% saying that staycations are less stressful than trips abroad. But how do they go about finding accommodation? Canvas8 spoke to 20 men and women to understand what’s most important to them when booking a hotel in the UK.
The demand for local produce is at an all-time high, as consumers decide to ditch processed goods in favour of fresh, regional delicacies. Can Yorkshire Food Finder’s guided trails of culinary delights turn the region into a must-visit destination for taste trekkers all over the world?
Travellers are turning away from tourist traps and opting to find more authentic experiences in local cultures, with the wealth of information posted by social media users on holiday serving as an invaluable resource. How can countries and companies use these channels to their advantage?
Dreamland delivers traditional seaside thrills packaged in quaintly vintage aesthetics, aiming to attract the Instagram generation as much as young families and nostalgia seekers. It hopes to inject culture into the theme park experience, but will kids really want to ride in an upcycled dodgem?