The Danish concept of hygge was everywhere in 2016, but 2017 looks set to be defined by ‘lagom’ – a Swedish way of living that revolves around only taking what you need. IKEA is introducing Brits to this idea through Live Lagom, a project that encourages a more sustainable lifestyle at home.
Every time things go wrong in the Netherlands, the Dutch media shout about how good the Danes have it. And they’re not alone. From Dubai to the UK, the world is turning its gaze towards Denmark. But what’s the country’s appeal? And how have Danish people made it such a unique market?
Denmark is commodifying and exporting 'hygge', an untranslatable concept that’s roughly understood as a sense of cosiness and contentment. With mental health issues on the rise worldwide, monthly subscription box HyggeBox is aiming to bring this sense of calm to stressed out Brits.
You can’t move for being told how to be happy. It’s a choice, claims Coca-Cola in its Choose Happiness campaign. It’s the truth, croons Pharrell in Happy. We can redesign our lives to achieve it, says Paul Dolan in Happiness by Design. But what does ‘being happy’ mean, and how do we achieve it?
Despite the fact that three-quarters of Brits say they want to switch to renewables, just 1% of homes have chosen to be supplied by 100% renewable energy. Enter Bulb. This green energy supplier wants to change how we think about utilities, and help people realise that switching can be easy.