Tinder has become synonymous with modern dating, and its new app for Apple TV is allowing people to conduct their love lives in full view of friends and family in the living room. But will people actually use it to start a potential new relationship, or just for a bit of human window shopping?
Knorr’s #LoveAtFirstTaste campaign sees it pair up Gen Yers based on flavour preferences. The result is as awkward as it is intimate, and an accompanying Flavour Profiler tool means you can find your perfect match too. But can a stock cube brand appeal to a group used to swiping right for romance?
From playlists we hope no-one ever finds to the foods we only eat alone, everyone has at least one guilty pleasure. But does keeping quiet about one’s secret loves heighten the feel-good factor, or simply contribute to cultural snobbery? And how might brands rethink the use of guilt as an emotion?
Everyone’s heard of Grindr. More than five million men in 192 countries use it to hook up. It’s transformed the gay dating scene. But with the closure of many LGBT venues, how are all these virtual encounter platforms affecting bars and clubs? Has Grindr killed the gay bar?
Tech can’t change the way we love (yet), but it has changed the way we date. Globally, 91 million people use dating apps, with Tinder boasting 50 million users. But swiping has become boring. So what’s filling the gaps in the market? And how do people want to find love in 2015 and beyond?