In the US, there’s a huge gap between the number of eligible voters and those that actually make themselves heard on election day; around 93 million Americans didn’t cast their ballot in 2012. How has Hillary Clinton’s campaign harnessed digital platforms to engage people and get out the vote?
As Americans prepare to elect a new president, what qualities are they looking for in their future leader? What values do they idealise, and what traits are non-negotiable? Canvas8 sat down with 20 men and women from across the US to find out what they think makes prime presidential material.
As many as 28% of Americans would consider moving to Canada rather than remain a US citizen under the dictate of Donald Trump. Air Canada has pounced on this opportunity to sell flights to America’s northern neighbour. But should brands really delve into political discussions?
When President Obama was a guest on Marc Maron’s WTF podcast in 2015, the episode was downloaded a record 900,000 times in 36 hours. Now, Hillary Clinton is looking to get in on the action by launching her own podcast called With Her, which she'll co-host with journalist Max Linsky.
How are citizen journalists challenging traditional media? Why are grandparents becoming a more important part of the family? And why are students under more pressure than ever? This Cultural Snapshot uses local statistics and case studies to explore the behavioural norms shared by Americans in 2016.