At the 2016 Cannes Lions festival, Dentsu Tokyo picked up the Design Grand Prix for its ‘Life is Electric’ campaign for Panasonic, which aimed to show people the ubiquity of electricity in everyday life. But what role did hamsters, fruit, cyclists and waterfalls play in bringing batteries to life?
Everyone wants to be accepted. And Panasonic is changing its rules in Japan to facilitate acceptance of LGBT employees. It’s putting the company at the forefront of change in a notoriously conservative country and giving future employees an incentive to work somewhere that will truly accept them.
People are still confused by their energy bills, and with the ‘Big Six’ scoring 50% or less for customer satisfaction, there’s a distrust around the energy industry. Tempus promises to lower bills by managing your appliances, but will people allow an energy company to control their dishwasher?
Storytelling has become a guiding principle for great marketing, letting companies neatly fit into consumers’ lives. But with one well-timed ad capable of changing someone’s shopping habits for years, how can brands address our milestone moments without seeming opportunistic?
Vaseline has been identified as the best UK healthcare brand when it comes to telling a good story. Closely followed by E45, and cold-relief product Vicks, how has this old-school petroleum jelly brand captured the hearts and imaginations of the British public?