Wearing your hair in its natural state shouldn’t be much of a surprise. But black hair is so rarely seen on the catwalk without having been blown out or straightened, that when a black model appeared with an afro on the Prada runway, it became one of the most talked about moments of the season.

In 2009, Good Hair laid bare the $684 million black hair care market, detailing the lengths black women go to achieve beautiful barnets. But with natural looks on the rise – 70% of black women currently wear or have worn their hair natural – are the days of chemical relaxers and $1,000 weaves over?

Black women have long been underrepresented by cosmetics brands in terms of product ranges and advertising campaigns. But as the global population becomes more diverse – and as companies recognise the diversity that’s always existed – could the beauty market be set for an overhaul?

The blockbuster movies found on online streaming services invariably follow the same storyline; a white hero saving the day. But Afrostream is a niche streaming service that will feature only African and African-American content, launching in September 2016 for €7 a month.