Golf is renowned as an industry that brings in the big bucks, but in France, the sport is historically hampered by its elitist reputation. With the news that the country is set to host revered golfing competition The Ryder Cup in 2018, can golf swing for success amongst French sports fans?
The stereotypical image of a holiday masks a much larger variety of desires and options, connected to states of mind, emotions, personal interests and idea of leisure and enjoyment. How much do we still identify with white sands and blue sea?
Ping-pong was once the poster sport of the Chinese Communist Party – but today, Chinese people would sooner shoot hoops or drive the fairways. Beyond simple health and fitness, like everything in China, sport has become an issue of status and politics.
When you think of golfers, images of retired men, dressed in whites strolling around the course spring to mind. Topgolf, with its ‘entertainment centres’ are trying to change that. And it’s working; 64% of customers at Topgolf are aged 18 to 24. So what is Topgolf doing to engage this audience?
Why do tourists come to the UK? To wonder at Windsor Castle? To hike in the Scottish Highlands? 2015 figures from VisitBritain show that 800,000 international visitors to the UK in 2014 went to watch a football match. And these footy fans are spending big while they are abroad.