When you think of golfers, images of retired men, dressed in whites strolling around the course spring to mind. Topgolf, with its ‘entertainment centres’ are trying to change that. And it’s working; 64% of customers at Topgolf are aged 18 to 24. So what is Topgolf doing to engage this audience?
Nearly 60% of young fans in the US would rather watch sport at home than in a stadium to avoid the connectivity black hole. With high speed 4G, Wi-Fi connectivity, and a dedicated mobile app, could the Levi’s Stadium in California represent the future of live sport?
Ping-pong was once the poster sport of the Chinese Communist Party – but today, Chinese people would sooner shoot hoops or drive the fairways. Beyond simple health and fitness, like everything in China, sport has become an issue of status and politics.
A month before Germany stunned the world with a 7-1 win against Brazil in the World Cup, business software firm SAP was demonstrating how the German football team is leveraging data to strategise. Using tablet technology, the quantified self movement has come to football.
Gourmet burgers, artisan hot dogs and organic grilled cheese... foodies have transformed fast food. But one place is largely untouched: the leisure venue. Can San Francisco Giants’ AT&T Park Edible Garden really replace fries with local kale chips and soda with smoothies?