In the US, there are 11.8 million Gen Yers living in households with six-figure incomes, and many want to treat themselves to luxury items. For a market filled with these tech-savvy and social media-driven shoppers, instant gratification is crucial. But how are brands getting this group to splurge?
Consumers of luxury goods are hungry for new experiences. Burberry's new flagship store combines digital with luxury – with their recent drop in share price, can this innovative approach rekindle demand?
Adolescence now typically ends at 25. Are Millennials so intent on delaying adulthood that they want the films they watch and the music they listen to now to be the same as when they were teenagers? Is nostalgia for the ‘90s driven by a desire for simpler, easier times?
Sidestepping conventional cornerstones of adulthood like a stable job or homeownership, 20-somethings are eager to explore who they want to be and evade responsibility for a while. But how do you figure out a generation that can't keep still?
The desire to own and drive your own car used to be a life-defining characteristic for young Brits – but its importance is fading. And it’s the same case in other countries too, from the US and Germany to Japan and Australia. But why? And how is the car industry responding?
Sneaker culture in Australia is thriving, and a new market is expanding at the intersection of streetwear and luxury. Innovative retail store Sneakerboy appeases both the thirst for digital retail experiences and the demand for great footwear.
Yoga products are worth $27 billion annually in the US. And while it's true that the number of people practising yoga – predominantly women – has increased by 20% in recent years, that doesn't explain why sales of yoga wear are up 87%. Are yoga pants set to become the next Levi's 901s?
Girlish smock dresses and shearling collars were followed by gowns emblazoned with Star Wars prints on Rodarte's Fall 2014 runway. Critics labelled them absurd, but Instagrammers, Tweeters and bloggers alike were united in their praise.
Burberry's new app lets people send 'kisses' to each other. People can create a lip imprint from a webcam shot of their lips or by kissing their touchscreen device, colour the imprint with a virtual lipstick, and send it to a friend with a message via Google+.