Beyond Eggs: economical, ethical and laid in the lab

How do you like your eggs – eco-friendly, or affordable? Start-up Hampton Creek Foods claims to have found a vegan solution that can offer both. But as many remain distrustful of ‘modified’ food, will people be willing to go Beyond Eggs?

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“My dad doesn’t care about the environment – or his health – too much,” says Josh Tetrick, CEO of Hampton Creek Foods. “He’s a busy guy, and he doesn’t have a lot of discretionary income. So when he goes to the grocery store, and he sees eggs for a dollar a dozen, he chooses those because they’re cheap.” [1]