Soundhalo: redressing the live experience

At concerts, the urge to document on smartphones is often prioritised over the experience itself, affecting the atmosphere for performers and fans alike. In response, video app Soundhalo attempts to offer its users the best of both worlds.

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“Put that s**t away,” implores a sign pasted to a venue door in New York, referencing the inevitable appearance of camera phones during the upcoming show. American indie band the Yeah Yeah Yeahs are about to begin their set, and fiery frontwoman Karen O is keen for the audience to get the message. Encouraging fans to “snap away” during the first few minutes, she then reiterates “put those motherf***ers away,” to a response of almost-total obedience. [1]