As smart speakers surge in popularity, parents are growing accustomed to the idea of having digital assistants lend a hand in raising the kids – especially if they help everyone be more present and less distracted during family time. 

 offers child-friendly audiobooks to tune into at bedtime, while 

 is a digital tool that encourages parents and kids to play together, rather than stare passively at a screen. And roving robot 

 is designed to be as adorable and entertaining as the family dog – but with the additional functions of an all-in-one home security system, smart speaker, and mobile memory-maker.

Yet it isn’t all about the kids – adults are also turning to third-party resources to learn about parenting itself. 

 offers straightforward, unbiased guidance on antenatal and postnatal matters that is easy to understand through a series of videos, podcasts, and online courses, helping to resolve the confusion that often ensues when becoming a mum or dad for the first time.

Confusing and conflicting advice from professional bodies and course providers is creating unrealistic expectations for new mums and dads. The Parenting Chapter brings a fresh approach to antenatal and postnatal support by offering information in easy-to-digest, affordable digital lessons.

The Parenting Chapter: honest tips for parents-to-be

Smart speakers are fast-becoming a part of everyday life, but while adults may appreciate the convenience they offer, there are concerns about how kids use these AI assistants. Aiming to ease such worries, Amazon’s Echo Dot Kids Edition is a child-friendly version of its Alexa-powered device.

Echo Dot Kids Edition: safe learning with Amazon’s AI

Thanks to a fusion of creativity, a strong social media culture, and the advancement of kitchen technology, the Nigerian food space is experiencing a wave of experimentation. How is this changing the attitudes of people across the country towards food, and how are they exploring new dishes?

How Nigeria’s cooks are experimenting in the kitchen

The cost of living crisis is putting a huge strain on Australian pet owners, who are increasingly having to decide between buying food for themselves, their children, and their pets. What are Aussie pet owners spending on, and what concerns and needs do they factor in for their furbabies?

Exploring the rising cost of living impact on Aussie pet parents

Between 2018 and 2023, 40 million UK adults experienced a bereavement – and the same proportion would like to see more emotionally intelligent support available. As people turn to tech for community and after-loss care, The Grief Gang is helping individuals and organisations become grief literate.

How The Grief Gang builds community for bereaved Britons

South Korean adults are turning to pet rocks as a cure for loneliness. With increasing social isolation taking a toll on many South Koreans and a lack of resources to enable social connection, the rise in pet rocks as a replacement for human interaction is raising further concerns.

South Koreans curing loneliness with pet rocks

Chinese youth are fleeing megacities in favor of slower lives in small towns, as money worries and a tough job market hamper their ambition. As economic troubles continue to leave young people behind, many are reacting by changing their priorities and looking for slower lives in smaller cities.

Chinese youth flee megacities for a slower life

Amid the housing crisis in America, compact and tiny living spaces are gaining popularity as people are priced out of typical US homes. Tiny home supplier Cosmic Buildings simplifies access to ADUs with modular homes, customisable eco-friendly features, and off-grid options that reduce labour.

Cosmic Buildings make tiny eco-smart homes a reality in the US

Feeling the pinch of the cost of living, people are clinging to home cooking which they’ve mastered during the pandemic. Yet finding the right ingredients for elaborate meals can be difficult. Addressing this, Waitrose has teamed with Yotam Ottolenghi to roll out a range of unique ingredients.

Waitrose teams up with Ottolenghi to woo home cooks

Bluey, an Australian animated children’s television series, is a global sensation that follows the adventures of a Blue Heeler dog family in Brisbane. Purportedly a ‘kids’ show,’ it’s widely beloved for its essences of childhood imagination, authentic adult life, and minority representation.

Why Bluey is a kids’ show representing real Aussie life

Dating app users often share the details of their dates with close friends and family for safety and to gauge their opinions in a landscape full of doubt. Tinder's 'Share My Date' feature taps into this, making it easier for friends to stay in the loop about each other's romantic outings.

Tinder lets users share their date details with family

Unilever has unveiled Wonder Wash, a product aimed at providing a better, quicker clean for the growing share of people doing quick-cycle washes. Many people are doing more frequent laundry with smaller loads and are looking for innovation to facilitate quicker cleaning.

Unilever develops detergent for quick washes

With Australian society having a hot-and-cold relationship with sexuality, The Hook Up podcast dares to discuss elements of modern romance and sex as it is truly experienced by Australian Gen Zers and the growing LGBTQ+ community in the country looking for a safe digital space.

Why The Hook Up unfilters sex talk for Aussie Gen Z

Economic challenges, marketing saturation, changing relationship patterns, and the move towards digital interaction have diminished the vibrancy and engagement usually associated with Valentine’s Day and White Day – one example of Korean and Japanese people’s fatigue surrounding ‘Day’ marketing.

Does the decline of White Day prove people are getting tired of ‘Day’ marketing?

With their formative years hindered by pandemic lockdowns, it’s no wonder why Gen Alphas found comfort in online communities. On the gaming platform Roblox, Southeast Asian Gen Alphas advocate for their beliefs – from politics to religion – in a way no other generation has before.

Why Roblox became Southeast Asian Gen Alphas’ social podium

Furniture company Dowel Jones champions Australian-made furniture and embraces authenticity amid new market dynamics. The brand’s pillars of durability, timeless design, and emotional resonance effectively negotiate what it means to do functional design in the modern day.

How Dowel Jones puts fun in functional Aussie furniture

Research suggests that Gen Zers are becoming less active during a critical, habit-forming period of their lives. While many Zers are more health-conscious than other generations were at their age, there remains an opportunity to support young people’s mental health by improving access to exercise.

Gen Z activity levels prompt mental health concerns

Disillusioned with the state of the housing market, Gen Yers are giving up on their goals of homeownership and focusing on making their rentals their own with renovations. This is a signal of changing attitudes towards major life milestones and the troubling economic state of play.

Gen Yers are renovating rentals instead of buying homes

As Gen Zers and Yers come to terms with not having it like their parents did, they're turning to crypto and 'financial hacks' to make things work. Amid a decline in trust in traditional financial institutions, brands have an opportunity to help young adults manage their finances in new ways.

Gen Z and Y are trying to hack home ownership

Once aspirational and teeming with tenants, Japanese complexes on the outskirts of cities are now being abandoned – except by the elderly and the recluse. To usher in new life and youth in these areas, Muji started a renovation project that upgrades yet preserves these heritage neighbourhoods.

How Muji helps battle loneliness among Japanese tenants

A new, globally connected generation is shaking up the ways in which they celebrate Holy Week, with travel becoming a central tenant of how people mark their faith. As Filipinos balance the secular and the sacred, what do new rituals tell us about the future of travel during religious holidays?

What's driving new travel rituals around religious holidays?

Technology is becoming increasingly central to interior design, yet while flashy gadgets used to be spotlit within kitchens and living rooms, many people are looking for less intrusive integrations. How can brands tap into the sometimes conflicting desires for simplicity, style, and functionality?

How is home tech blending into the world of interiors?

Dazed and IKEA have partnered on a collaborative zine that delves into the meaning of home for young people. The zine will be exclusively launched at Milan Design Week, showcasing the importance of relatable and authentic depictions of homeownership amid housing market challenges.

Dazed and IKEA court young homebuyers 

As Gen Zers turn away from dating apps, Hinge has released an ad aiming to recapture their hearts with a lighthearted way of championing the app's success in building lasting matches. Another iteration of its ‘Designed to be Deleted’ campaign, the ad taps a growing desire for meaningful connections.

Hinge ad levels up its 'designed to be deleted' position

Adult sleepovers are on the rise as a popular way for friends to bond and relax in a safe and comforting environment. The trend taps into kidulting behaviours, as people increasingly seek out nostalgic activities that feel nurturing and safe amid the chaos of everyday life.

Adult sleepovers signal interest in mindful socialisation

A survey has found that adults in the US are struggling to stay afloat, with the majority of adults living paycheck to paycheck. As inflation continues to threaten financial security, people are searching for brands and products that can provide holistic solutions and financial education.

Ongoing inflation impact is entrenching financial stress

Conversations around toxic masculinity are influencing every element of social life, and classroom culture is no different. The topic of how to support positive masculinity became a central talking point during the annual NEU conference, highlighting the complex challenges facing today's teachers.

Teachers deal with positive masculinity vs the manosphere

China’s young people are abandoning their retirement plans as low pay and a difficult labour market hurt their future prospects. Gen Zers and Yers are looking for financial support and education as their optimism dissipates and an uncertain and potentially difficult future looms.

Disillusioned Chinese Gen Zers abandon retirement plans

Burger King is celebrating its 70th birthday. To mark its seventh decade of flame-grilled success, the company has released an ad campaign challenging ageist stigmas. As ageing changes, campaigns that address stereotypes in fresh ways are landing with older audiences that want new, true narratives. 

Burger King busts taboos to celebrate its 70 fiery years

In an ageing country with fewer kids per capita than ever, South Korean adults are willing to spend money on the kids that do exist in their lives, driving a booming childrenswear industry. What’s shaping Gen Alpha’s fashion choices in their formative years, and what should brands watch out for?

Why are so many South Korean Gen Alphas wearing luxury clothes?

Praised as an edgy blend of Jack Ryan and Girls, spy dramedy Mr. and Mrs. Smith reinvents the aughts-era Angelina Jolie and Brad Pitt film by highlighting Gen Y relationship anxieties. Its success speaks to younger generations' hunger for bold and subversive storytelling.




Mr. and Mrs. Smith spotlights Gen Y malaise

Ongoing financial pressure is putting strain on Britons’ love lives, with dating, divorce, and even staying single becoming more expensive, and the future they imagined looking different with their budgets. How can brands support people in their romantic lives during the cost-of-living crisis?

How is financial strain affecting Britons’ love lives?

Japanese fitness group Sogo Fitness has exploded in popularity, attracting a young clientele by blurring the lines between group workouts and social clubs. People are looking to make connections where they build healthy habits, and group fitness is becoming a go-to social activity for many.

Sogo Fitness offers socialisation for healthy Japanese

Faced with rising living costs and changing views on monogamy, people are ripping up the wedding rulebook and redefining what it means to get married. What other factors are impacting people’s attitudes toward weddings? And what can brands learn from this shift in celebrating milestones as a whole?

How are attitudes to marriage and weddings changing?

Why are China’s youth giving up their hard-earned credentials to become ‘full-time children?’ How did rest become an act of rebellion? How has the pandemic affected shopping habits in China? This Cultural Snapshot uses local stats to explore the behavioural norms shared by people in China in 2024.

A Cultural Snapshot of China: 2024

Pet wellness is becoming increasingly popular as our canine companions become family members to their pet parents. Human-grade dog skincare brand Floof is at the forefront of this fast-growing industry, helping pet parents improve the overall health and wellbeing of their fluffy friends.

How Floof puts wellness first for Gen Y pet parents

Offering an alternative to those escaping hook-up culture, Hinge succeeds by prioritizing meaningful and consistent connections. The app holds loyal users through conversation-stirring prompts, helpful filters, and an anti-swipe algorithm that urges conscious intention over temporary validation.

How Hinge captures the hearts of long-term daters

In 2021, IKEA opened its largest branch in the world, right in the heart of Metro Manila. Despite reeling from the effects of the pandemic, its successful run is a masterclass in how brands can capture the tastes of the minimalist, sustainability-minded Filipino homeowner.

How IKEA designs curated spaces for Filipino minimalists

The number of millionaires and billionaires is rising in Southeast Asia, marking the region as a centre for wealth creation and economic boom for locals and international visitors alike. What trends and behaviours are unfolding with the influx into this new high-earning market?

Why are HNWIs flocking to Southeast Asia?

Baby registry site Babylist has launched a wish list function for children’s birthdays and holidays that parents can send to friends and family. By helping parents simplify their kid’s presents and their shopping lists, the brand offers a clever way of keeping people in its ecosystem for longer.

How Babylist’s Wishlist helps parents get organized

Urban youth in Vietnam are feeling increasingly disillusioned by the promise of social mobility due to a housing crisis and the effects of ‘flex’ culture, leading them to redefine their adulthood. What does this mean for brands looking to engage with Vietnamese Gen Zers?

Why adulthood looks different for Vietnamese Gen Zers

Chinese personal care brand Hi!Papa has gained success by filling a vacuum in the market between all-in-one infant/baby products and teen/adult skincare and cosmetics. How did it tap into the broader kids’ skincare and cosmetics trend, and what can brands learn from this?

How Hi!Papa invites Chinese kids into playful skincare

A survey has found that Americans want authentic depictions of work and family in TV shows and movies. Amid the rising inflation and cost of living, people are connecting with honest on-screen portrayals, creating an opportunity for brands to provide positive representations in mainstream media.

US adults want work-life balance depicted on screen

As young Muslims in Southeast Asia adopt growingly religious lifestyles, online dating platforms that cater to Islamic teachings are gaining traction. The platforms differ in various ways from conventional dating apps, as many expect marriage out of them, also known as the ‘taaruf’ process.

Why Muslim Southeast Asians are turning to halal matchmaking apps

Sexual wellness has entered the mainstream, making lovers refocus on self-care, health, and sensuality. With vibrators and lube being stocked in Boots, Sephora, and even John Lewis, the commercial success of this approach is clear – but how exactly did it happen, and how can brands capitalise?

Sexual healing: how wellness took over the bedroom

The 2024 Generational Snapshot of Generation Y in the Asia-Pacific region explores how a move towards purposeful living and stable life has Gen Ys spending with more intention, taking care of their health and overall wellness, and enjoying the freedom that comes with not having children.

2024 APAC Gen Y Snapshot

The birth rate in South Korea is at an all-time low, but the quality of private ‘sanhujoriwon’ (postpartum care facilities) has never been higher. What is driving the emergence of these ‘boutique’ centres in the East Asian country, and what can it tell us about broader wellness trends?

Mothers are getting luxe treatment under Korean custom

No country anywhere in the world offers women the same career opportunities as men, according to a new report from the World Bank, which accounts for the impact of childcare on the labour market. Women are looking for employers to acknowledge and account for gender-specific issues in the workplace.

World Bank report signals need for more maternity leave

'Climate grannies' are emerging as activist leaders in environmental spaces, offering guidance and experience in direct political action. Armed with free time and income, Boomers are increasingly becoming an activist generation, looking to provide leadership to their young counterparts.

'Climate grannies' signal politically active retirements

Facing turbulent economic times, many couples are navigating new terrain when it comes to spending and saving. Canvas8 spoke to Scott Rick, a marketing professor at the University of Michigan, about how people can better handle their finances without risking their relationships.

Scott Rick on the future of finances in relationships

More and more Gen Alpha gamers in Southeast Asia are finding support and community via online games, creating multiple opportunities for brands looking to join the fun. Savvy marketers have begun partnering with popular Twitcher streamers and YouTubers, tapping into the gaming community's idols.

Why games are the new social media for Southeast Asian Gen Alpha

DTC razor brand Billie has launched a campaign celebrating 'unexpected reasons to shave' – looking to reframe shaving body hair as a choice rather than an obligation. As norms around women's body hair change, many are reevaluating the positives and negatives of their relationship with shaving.

Billie's 'reasons to shave' reframes shaving as a joy

Single-person households are on the rise around the world. But what are the unique emotional and practical needs of those who live alone compared to those who live with friends, family, or strangers? And how can brands best speak to this emerging yet significant minority?

How is the rise of solo living influencing interiors?

Step aside The Sims; there's a new life simulator in town. Paralives might seem lighthearted on the surface, but deeper inspection reveals how the game offers a sense of agency that can help players navigate milestone anxiety, providing them with a much-needed escape from reality.

Paralives enables players to play out their ideal lives

Minimalist styles dominate the global furniture market, led by Swedish brand IKEA, which Japanese brand Nitori wants to challenge. In their current battleground, Southeast Asia, Nitori attempts to get ahead by tapping into locals’ preferences for more practical and convenient living.

Why Nitori builds utilitarian spaces for SEA homemakers

Post-pandemic, people have re-evaluated their romantic relationships and many are turning to ethical non-monogamy (ENM), especially Gen Zers and Yers. As open relationships challenge preconceived notions of love, how can brands in the sex, love, and dating game create safe spaces for polys to play?

How ethical non-monogamy is redefining romance

A report has found that teachers across the US are staying away from political and social topics because they fear parental reprisals. As more restrictive legislation begins to affect classrooms across the country, teachers are trying to avoid conscription to the culture war. 

US teachers self-censor in response to political issues

After opening up to foreign workers to address an ageing population, a record number of foreign employees have entered Japan. However, there's a significant lack of regular interactions between Japanese citizens and foreigners, causing social friction and further polarising society.

Japanese locals and foreigners are living divided lives

Home Buddies, the Facebook group-turned-company reshaping Filipino homes, has mastered the art of organising communities online. The mammoth user-led group has become a safe space for Filipino home enthusiasts to share their living spaces, home design tips, and shopping recommendations.

How Homes Buddies gathers a village of home designers

British adults who are providing support to their parents, children, and even grandchildren are in a precarious spot as the cost of living crisis places strain on their finances. How are members of Gen X coping in their role as multigenerational financial anchors, and how can brands help them out?

How is the cost of living crisis impacting Gen Xers?

Gen Yers may feel like they’re redefining what it means to be in one’s 30s and 40s, but are their youthful appearances and attitudes solely a result of consciously avoiding traditional ageing? Or have economic structures made the typical markers of adulthood a financial impossibility?

How economic woes led to an extended youth for Gen Y

Mondial's Deep Sea Funeral features an eco-friendly urn that sinks to the ocean floor before dissolving and a virtual grave marker to pinpoint the 'burial' site. The service provides a poignant goodbye and enables people to stick to their eco values by reimagining rituals around death.

Deep Sea Funeral offers a eco-farewell in Japan's oceans

EasyPaisa has launched a service that helps Pakistani women understand the Nikahnama – the Islamic marriage contract. Through the 'Audio Nikahnama' option in its mobile banking app, EasyPaisa attempts to bridge a knowledge gap and respond to the demand for tech empowering marginalized communities.

EasyPaisa unpacks marriage contracts for Pakistani women

Older Chinese individuals are breaking away from traditional norms and exploring the tender world of modern dating. Their quest for companionship is marked by an openness to building relationships, increasingly facilitated by digital platforms like dating apps and livestreaming channels.

How China’s older adults navigate the world of modern love

A village south of Paris has banned the use of mobile phones in public areas, citing a need to raise more awareness about the adverse effects of screens on our lives. In this context, brands have an opportunity to help educate but also provide light-hearted commentary to ease anxieties.

French village bans use of mobile phones in public

The market for engagement rings for men is booming as people look to more expansive models of masculinity. This trend speaks to a wider challenge to the traditionally gendered roles assigned within heterosexual partnerships, as well as eroding expectations of rigidly masculine style choices.

The sales of men-focused engagement rings are booming

A mass exodus is underway in Nigeria as young people and those within the tech and creative fields attempt to escape an array of political, security, and economic problems at home. What exactly is driving the ‘japa’ phenomenon, and can anything be done to address the motivations of these emigrants?

How the Japa phenomenon hurt Nigeria’s creative capital

Home and Relationships

A Traditional Medicinals campaign ditches actors and scripts for real stories from mothers who used the special tea to help them breastfeed. The ad looks to credit the authenticity and shared wisdom of motherhood, reinforcing the value of real-life experiences and communal knowledge among mothers.

Milk tea ad celebrates real stories of motherhood

The Senior Papa Project is an initiative to support older fathers in Japan who are struggling to balance responsibilities with demanding work schedules and continued social stigma. As milestones modernise, social structures will need to adjust to accommodate changing behaviours with empathy.

The Senior Papa Project supports older fathers in Japan

Generations in Poland are divided over a proposed homework ban, as studies show that homework doesn’t always correlate to learning outcomes. The anti-homework stance from younger generations showcases a desire for more emotionally intelligent, unconventional, and inclusive learning pathways.

Polish homework ban showcases generational divide

Traditional city playmats for kids lack green spaces, promoting car-centric views of urban areas from an early age. Tackling this, a new generation of children has reimagined the old-school playmat with Bolt to promote healthier city living with greenery, public transit, and bikes. 

Bolt commissions kids to reimagine cities on playmats

Coors Light Canada has released a campaign celebrating the everyday challenges of being a parent. The out-of-home ad ties into the brand's 'Chill' positioning by depicting everyday scenes of parenting stress and celebrating small moments of reprieve and relaxation amid the chaos.

Coors Light celebrates mundane moments of parenthood

Chiyo, a food delivery service inspired by traditional Chinese medicine, has received funding to expand its offerings. Personalized health services are on the rise as people continue to prioritize their wellbeing in more holistic ways that tap into traditional knowledge.

Postpartum nutrition start-up prioritizes holistic health

Luxury postnatal retreats are on the rise in the US, offering personalized support and experiences for new mothers. These retreats reflect a growing demand for tailored experiences and highlight the evolving nature of luxury beyond material goods in an experience-driven consumer landscape.

Luxury postnatal retreats emerge for new mothers

In a world where everyone’s talking about AI, Kraft Heinz brand Lunchables Dunkables has harnessed the creative power of kids to show that it’s not all doom and gloom. In its latest campaign, Snacking has a whole new look, with kids being able to dream more outside the box than AI could.

Lunchables Dunkables proves power of kids' creativity

The Smartphone Free Childhood campaign advocates for a ban on smartphones for children under 14. The movement achieved overwhelming support, showing parents concerns about phones on their kids' development. Balancing online and offline activities is crucial amid growing tech reliance.

UK campaign to keep childhood phone-free goes viral

PaidLeave.ai streamlines parental leave bureaucracy in New York. The platform simplifies benefit queries and paperwork, ensuring everyone can access accurate information. Despite broad AI scepticism, there's a growing demand for the technology to streamline complex processes and save people time.

PaidLeave.ai helps parents-to-be claim paid leave

In India, an app lets unborn babies take care of their moms by blending Ayurveda and new-gen tech. Garbh Sanskar Guru pioneers the pre-parenting domain by serving expectant moms across India with the help of Ayurvedic doctors, yoga coaches, psychologists, and an AI baby voice that gives reminders.

Why Garbh Sanskar Guru guides moms using Ayurvedic AI

Conventional markers of womanhood are shifting as people recalibrate life milestones. Amid the pressures of the cost of living crisis and weak health and childcare systems, French authorities are rethinking parental leave to combat low birthrates.

French parental leave reform signals motherhood shift

Snapchat is enhancing child safety controls enabling parents to manage settings, letting them easily turn off features that may lead to harmful exposure in the app. The update is in response to growing concerns that Snapchat lacks a user-friendly interface, which can be a challenge for parents.

Snapchat elevates parental controls amid safety concerns

In the wake of several lawsuits, Meta has changed its content moderation processes, no longer offering teens the same content recommendations it would adults. Having reckoned with the negative impacts of social media, many are looking for smaller, safer, and more closed-off digital spaces.

Meta's teen content moderation reflects changing norms

The Korean government will expand childbirth and welfare benefits for families with newborns as part of broader efforts to boost the country’s declining birth rate. As socioeconomic factors impact traditional milestones, there is a need to support people in whatever life paths they choose.

South Korea expands support to tackle low birth rates

To mark eleven years since the Sandy Hook school shooting, Mothers For Democracy has released a PSA, rejecting ‘thoughts and prayers’ and instead demanding reform. By creating shock and distress, the ad taps into a consumer desire to see radical openness in the pursuit of change.

Mothers For Democracy campaign demands gun reform

The musician Grimes is developing interactive AI plush toys for children that can converse with and ‘learn’ the personalities of their owners. As people of all ages forge new relationships with AI, the impact of AI toys on children's development will be a key area to watch.

Grimes' interactive AI toy aims to reduce screentime

Australia is experiencing a board game renaissance. With community ties frayed and social media threatening feelings of belonging among young people, board games provide a blueprint for intentional gathering and prosocial engagement. They’re also making space for those typically marginalised.

How are tabletop games creating accessible fandom moments?

Gen Alphas are learning practical skills in ways never seen before; screen time and nature immersion are both looked upon by parents as valuable guides. Through innovative programs and campaigns, brands can equip this influential generation with the skills they need to build a brighter future.

How can parents equip Gen Alpha with practical skills?

Eco scores for products are increasingly common in the food industry, but French toy manufacturer King Jouet is bringing them into the playroom. This transparent approach appeals to French shoppers who are hyper-aware of greenwashing and looking for guidance on purchases that appeal to their values.

King Jouet adds transparent eco score to its toys

Surveys show that a significant number of Gen Zers are unable to return home for the holidays because of student debt obligations. As the cost of living crisis affects the holidays for the second year in a row, the way young people celebrate and create holiday traditions is changing.

Student debt keeps US Gen Zers from going home for Christmas

Bidii Baby Foods is tackling food insecurity in the Navajo Nation by providing young residents with traditional ingredients connecting them to their heritage. With childhood food experiences significantly impacting later tastes, the brand is providing a culturally attuned solution to food scarcity.

Bidii Baby Foods tackles food deserts in Navajo Nation

For many queer people, fertility treatments and reproductive support is either costly, non-existent, or full of logistical hurdles. Vruit aims to make the insemination process easier by doubling as a sex toy that makes the reproduction process more intimate while giving autonomy to users.

Vruit offers intimate insemination for queer Germans

Ahead of the holiday season, people are keen for brands to focus on the season's traditions and family focus and not its over-commercialisation. In tune with this spirit, Amazon’s 2023 Christmas spot highlights the importance of human connection and joyful moments that know no age limits.


 Amazon’s Christmas ad reminds people joy is age-less 

Nike has unveiled the Swoosh 1, a shoe designed for children aged nine to 36 months. It's the first Nike Kids shoe to receive the American Podiatric Medical Association's Seal of Acceptance. Brands have the opportunity to boost parent’s confidence in them by working with medical professionals.

Nike puts parents at ease with medical professionals

IVF injection bruising, pregnancy loss, postpartum recovery, and mental health struggles are all addressed in a powerful campaign from Peanut – an online community for mothers. Taking a raw approach, it aims to appeal to society to recognise, understand, and support every dimension of motherhood.

Peanut campaign spotlights the raw side of motherhood

The Daily Wire, affiliated with The Ben Shapiro Show, has launched Bentkey – a streaming app exclusively for kids' entertainment content. As the culture wars rage on, people are turning inward, creating and consuming content in echo chambers that align with and reaffirm their worldviews.

The Daily Wire launches anti-woke streaming app for kids

Japan's birth rate is continuing to decline, but improved work policies could make parenthood more enticing. Local governments have improved paternity leave to empower dads and soothe their fears about salary loss during difficult financial times, boosting equal parenting practices.

Japanese firms boost parenthood with paternity policies

Target has launched an immersive shopping experience for kids in the form of a virtual room of toys, most of which are under $25. While the cost of living crisis shows no sign of ending before the holidays, brands are looking to help price-conscious parents discover gifts for their children.

Target uses VR to help parents with holiday spending

Approved Food has launched a book to teach kids the basics of greener ways of eating in a fun and accessible way. Though people are trying to live more sustainably, lack of knowledge can be a burden and even a barrier –  Approved Food's campaign aims to democratise access to that knowledge.

Approved Food helps kids adopt greener food practices

Parenting

Parents are increasingly open to digital help

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