Terra, an AI-powered pocket-sized gadget, enables users to explore without their phones. People are trying to manage their own screen time and overwhelm from being chronically online, but they don't want to give up the convenience of tech-enabled living – and digital minimalism offers a solution.

Pocket-sized AI compass enables screen-free exploration

Natuurhuisje's 'Talking Paths' encourage disconnecting from phones to reconnect with loved ones and nature. These paths prompt meaningful conversations, catering to walks with friends, family, or romantic partners on natural paths, meeting the rising demand for offline bonding experiences.

Talking Paths encourage meaningful connection in nature

Traditional city playmats for kids lack green spaces, promoting car-centric views of urban areas from an early age. Tackling this, a new generation of children has reimagined the old-school playmat with Bolt to promote healthier city living with greenery, public transit, and bikes. 

Bolt commissions kids to reimagine cities on playmats

The viral ‘Black Women Homesteading’ Facebook group and media platform acts as a virtual commune for Black women interested in self-sufficient agricultural lifestyles. Brands can champion underrepresented communities like these by amplifying their achievements, services, and initiatives.

‘Black Women Homesteading’ ignites community building 

Solar terms that mark seasonal shifts are often used in Chinese customs, but brands have recently been using them to revive tradition. With young Chinese citizens seeking a connection to nature amid modern pressures, promoting breaks in nature for wellbeing can also help strengthen ties to culture.

Solar campaigns in China resonate with exhausted Gen Zers

People are increasingly recognising the importance of green spaces for their productivity and overall wellbeing, yet few places outside urban areas boast infrastructure suitable for work. Addressing this, Croatia has launched co-working initiatives in its hinterland park, brimming with wildlife.

Croatian national park launches nature-immersed workspace

The 'Girls Just Wanna Grow Plants' campaign by the Agency for Nature appeals to Gen Z women seeking an escape from hustle culture and a connection to nature. Despite the positive impact nature has on mental health, many young Britons feel disconnected from nature, causing them to seek it out. 

Agency for Nature pushes for rewilding rustle culture 

YSL has showcased its rewilding and ecofeminist efforts in Morocco. As consumers increasingly prioritize sustainability and value-driven choices, rewilding strategies help brands authentically engage in environmentally conscious initiatives that empower local communities and protect biodiversity.

YSL Beauty celebrates ten years of rewilding efforts

The Chumash tribe is leading conservation efforts to establish a federally recognized aquatic sanctuary equivalent to a national park. In the face of ongoing climate crises, this initiative highlights how indigenous knowledge of land and water stewardship can lead to environmental healing.

Chumash tribe creates a marine sanctuary in California

Blending gaming and environmental activism, ‘The Originary Map’ engages players to defend the forests and indigenous people of the Amazon through education and play. Players are increasingly drawn to captivating gaming experiences that challenge the status quo and ignite social change.

Fortnite map sheds light on the struggles of indigenous groups

Cotopaxi and Headspace are aiming to encourage people to re-discover the benefits of time outdoors. Brands attuned to people's reconnection with nature can provide solutions that thoughtfully blend tech with natural spaces, helping consumers decompress, recentre, and rediscover balance.




Cotopaxi x Headspace looks to combine nature and tech

The Go Wild Festival in China taps people's desire to unplug and take part in activities to reconnect with nature. The celebration highlights the potential for brands that synchronise online strategies with outdoor themes as the line between the digital and physical worlds continues to blur.

Go Wild Festival celebrates people's love for nature

Icelandic star Björk and Catalan icon Rosalía have collaborated on a song protesting unregulated industrial fish farming in Iceland. The iconic pair’s creative protest spotlights the global and local impacts of unsustainable fishing, lending their star power to give rural communities a voice.

 Björk x Rosalía activist anthem uplifts rural voices

Approved Food has launched a book to teach kids the basics of greener ways of eating in a fun and accessible way. Though people are trying to live more sustainably, lack of knowledge can be a burden and even a barrier –  Approved Food's campaign aims to democratise access to that knowledge.

Approved Food helps kids adopt greener food practices

With conscious consumption on the rise, non-alcoholic beverages are becoming a staple in Australia. Kakadu Kitchen and ALTD Spirits crafted a zero-alcohol bellini made with native peaches sourced by an Indigenous community in Kakadu to appeal to consumers whose lifestyle choices echo their values.

Kakadu Kitchen: alcohol-free drinks for sober Aussies

L'Occitane is furthering its sustainability efforts with a large-scale tree-planting initiative. As the beauty sector strives to progress towards environmentalism, brands that make a difference by addressing problems head-on will resonate with like-minded eco-conscious consumers.

L'Occitane prioritises sustainability efforts in China

Mootral is changing the dairy industry with its natural cow feed that reduces methane emissions without altering milk yield or taste. Many people want to eat sustainably without giving up the foods they love, and this solution offers a chance to ease the conscience of eco-minded food lovers. 

Mootral controls cow burps for eco-friendly ice cream

A TikTok trend is seeing people add cloves to their shampoo in pursuit of glossier hair. The cost of living crisis, and a decline in trust for conventional methods, are seeing people embracing natural beauty solutions – and TikTok is often the breeding ground for new hacks, methods, and techniques.

People are adding cloves to their shampoo on TikTok

As health awareness rises in India, demand for alternative and organic nutrition follows suit. Following the Food Safety and Standards Authority of India’s (FSSAI) recognition of hemp as a food source, The Hemp Factory has innovated foods like burgers and pizzas into guilt-free, nutritious alternatives.

The Hemp Factory: getting Indians high on nutrition

Terra.do, a jobs board and platform for climate-conscious work, is heralding a new era of meaningful careers for eco-minded employees across generations. As unfulfilled workers look for purpose in their day-to-day work, how will this shift impact and futureproof the career landscape?

Terra.do: a green jobs board promoting meaningful work

As Americans rebuild their connection with the great outdoors, national park tourism is reaching new heights in the US. Brands have a responsibility to tackle issues of over-tourism head-on through collaborative solutions grounded in respect for the environment and local ecosystems.

Americans re-ignite their love for outdoor tourism

Forest schools across the country have seen demand increase since the pandemic as children take their learning outside the classroom. But how is spending time in nature changing how Gen Alphas are developing? And what initiatives can brands take to support outdoor discovery in kids’ early years?

Why early-years learning is going wild

In partnership with conservation charity RSPB, Ella's Kitchen has pledged to protect and restore 30 million square feet of grasslands and wildflower meadows across the UK by 2030. As sustainability continues to influence purchase decisions, people are looking for brands that make a difference.

Ella’s Kitchen promotes biodiversity for families

FarmWorks is working with farmers in Kenya to make their operations as efficient as possible – with cost savings translating to retail customers. As the cost of living crisis affects all aspects of the supply chain, people look to brands for help and support from farm to plate.

FarmWorks helps Kenyan farmers connect with consumers

Mexican spirits brand Tromba embarks on the Agave Rewilding Initiative to conserve the blue agave species. With sustainable manufacturing now the default expectation, brands are turning to more regenerative approaches like rewilding to protect natural ecosystems better.

Tromba looks to rewilding for greener tequila production

The 'Barefoot boy summer' trend sees people bearing their soles to get back in touch with nature. The trend promotes the healing properties of 'earthing' but often neglects the health implications of unprotected feet, creating an opportunity for education on natural wellness.

Barefoot trend highlights need for wellness education

Live Oak Labs offers sustainable solutions that Americans can easily integrate into their homes and gardens – from solar cookware to aquaponic kits. To promote its range of products and enable people to virtually trial them, it has launched an app that simulates what it's like to live off-grid.

Off-grid simulator shows players how to live sustainably

Amid the growing interest of people reconnecting with nature and a desire to preserve green spaces, Shaun the Sheep has become a UK ambassador for the Countryside Code. Utilising the nostalgia of an iconic character, both young and older generations are being educated and engaged by the campaign.

Shaun the Sheep educates Britons to protect green spaces

Gorpcore has been a favourite aesthetic among many fashion buyers, but the 'quiet luxury' movement is ushering in a challenge to the logo-heavy, outdoorsy style donned by city dwellers. As people reject overt displays of wealth amid a cost of living crisis, understated fashion is becoming popular.

Maximalist gorpcore is being challenged by quiet luxury

Luxury resorts are offering mindful escapes centred around yoga and nature for kids, helping them to grow and connect with the outdoors. As declining mental health among children becomes a pressing concern, there are expectations for brands to help kids develop healthy practices from an early age.

Luxury resorts are spotlighting mindful escapes for kids

The North Face launched a pop-up camp experience in Shanghai, aimed at people seeking escapism from city life through experiences that reconnect with nature and the outdoors. The event appealed to not only adventure seekers but also the Urbancore fashion trend loved by young Chinese fashionistas.




The North Face focuses on nature for city escapism

People in India are increasingly opting for eco-friendly mud houses that are cheaper and allow them to feel closer to nature. As people look to form stronger connections with the outdoors and national culture, as well as practice natural stewardship, they're looking for alternative living solutions.

Eco-anxious Indians are opting for natural mud homes

Thanks to a cost-of-living crisis, inflation, and sheer convenience, ultra-processed food is consumed en masse in Britain, despite research linking it to an increased risk of death by diseases such as cancer and obesity. Can the UK fix its broken food system and provide nutritious food and drink?

Why are we still eating ultra-processed food?

Blending nostalgia, rustic aesthetics, and nature, a new wave of YouTube influencers is bringing the rural lifestyle to mainstream culture in Latin America. As people crave comfort and a reconnection with nature, they're excited by unexpected opportunities to experience the wild. 

YouTuber 'Campesinos' are digitising rural lifestyles

Visit Finland is sharing the joy with a Masterclass of Happiness that teaches ten lucky winners the Finnish approach to cultivating content mindsets. The theory is that their happiness is rooted in a strong connection to nature and offers a chance for others to facilitate mindful moments outdoors.

Visit Finland launches a happiness masterclass in nature

The deinfluencing movement has reached the tourism industry, where travel influencers face a growing challenge to resonate with people. One tourist destination in Australia is pleading for people to not post about visiting, instead asking them to put their phones down and enjoy IRL experiences.

Esperance encourages travel influencers to 'uninfluence'

OneSec is helping smartphone users reduce their screen time through self-imposed pauses before accessing their favourite apps. It is hoped that setting boundaries will encourage users to reconnect with the real world and adopt a more conscious, mental health-focused approach to everyday decisions.

OneSec helps tackle social media addiction

From wellness advocates to beauty buffs, mushrooms are witnessing a boom in popularity across sectors. Via its digital platform dedicated to all things fungi, e-commerce start-up Shroomboom is foraging into the future with a content-first collaborative approach that puts education front and center.

Shroomboom: showcasing fungi innovation for mycophiles

Norfolk is set to welcome a free nature therapy programme in response to demands for accessible menopause treatment. The back-to-basics approach features a series of wellbeing workshops that provide sensory immersion through forest bathing – a practice that can help to lower stress and anxiety.

Forest bathing improves access to menopause treatment

Football is the world’s most popular sport, but it’s also a huge contributor to climate emissions. Forest Green Rovers are attempting to shift the status quo. By adapting everything from the match day experience to stadium design, it’s demonstrating how to make the beautiful game more eco-friendly.

Forest Green Rovers: making football eco-friendly

Research shows that outdoor play can help mitigate the negative effects of screen time on young children. In an age when parents increasingly depend on technology while expecting digital platforms to safeguard kids, there are opportunities for tech brands to promote the best of both worlds.

Outdoor play mitigates negative effects of screen time

Tapping into the hype around microbiome products, Unilever has invested in Straand, which creates prebiotic scalp treatments for skintellectuals Down Under. The buzz around pre- and probiotics is fuelling a return to natural ingredients in products, but gaps in consumer knowledge remain.

Straand boosts scalp microbiome with natural hair range

A Chinese drama that follows the life of a metropolitan woman as she moves to a rural village is taking the country's youth by storm. As Gen Zers nationwide continue to look for ways of slowing down their fast-paced lives, shows like this speak to a new kind of aspirational lifestyle.

C-drama hype boosts Chinese Gen Z’s rustic desires

Richard’s Rainwater has opened its largest water capture facility, expanding its capabilities of producing potable water and maintaining its environment-first ethos. As people look for convenient ways to keep up sustainable habits, they're also watching businesses’ eco-actions more closely.

Richard's Rainwater facility boosts eco-credentials

Glossier is expanding its offerings beyond beauty with a natural deodorant as it gears up for a retail launch. The fresh product is a sign that the brand is pivoting to renew its focus on sustainability, recognising the demand from consumers and its loyal fanbase for eco body care.

Glossier renews sustainable focus with natural deodorant

DAME's ‘It’s time to change your tampon’ campaign exposes the lack of transparency in period products. The brand’s organic range promotes the agency of choice for tampon users at a time when conversations about women’s rights and equity have been brought to the fore.

DAME provides transparency with tampon campaign

'Slugging' has become a beauty craze on TikTok, and Starface believes this Native American practice will be resilient to the internet's fast trend cycles. People are returning to tried-and-tested methods to protect their skin, particularly as the cost of living crisis cuts discretionary budgets.

Starface bets on the power of 'slugging' and TikTok hype

Struggling with soaring bills, Germans are foregoing modern energy reliance in favour of old-fashioned firewood. Yet with demand outstripping supply, the rise of short-term self-sufficiency illustrates the need for brands to provide sustainable solutions in the face of ongoing volatility.

Germans revert to firewood to ease energy bills

French start-up Neoplants is genetically modifying plants to be home air purifiers, targeting indoor pollutants. Tapping into the pandemic-spurred interest in houseplants and rising desire to live sustainably, the company is helping people find eco-friendly solutions to everyday climate issues.

Neoplants' modified house plants purify the air

A growing number of Germans are leaving city centres and settling in suburban, rural spots. As more people forgo the convenience of city living in a bid for financial comfort, costs, commutes, and communities are all set to change, as well as an increase in demand for remote services and solutions.

Cost of living sees Germans swap cities for the suburbs

A study by Booking.com has shown that a third of Britons want their breaks in 2023 to be ‘back-to-basics’ and devoid of frivolous amenities. As political and environmental threats are growing, people’s travel priorities are changing, tilting more towards off-grid options in the wilderness.

Burnt-out Britons are opting for off-grid breaks

Shifting travel preferences post-pandemic means that many Aussies are looking to reconnect with nature on their doorsteps. Unyoked, a travel company that brings off-grid cabins to natural areas just outside cities in Australia, is allowing people to explore the great outdoors on their own terms.

Unyoked: secluded escapes for nature seekers

Sustainability retreats are being offered to workers to better understand and champion their company’s climate commitments. Rewilding retreats are growing in popularity and diversifying in their aims, with many moving beyond a simple need for relaxation and helping people see the bigger picture.

Eco retreats bring substance to ESG policies for workers

A reliance on screens for work, socializing, and entertainment is fueling burnout among many Americans. Yet while tech may be a source of stress, could it also offer some peace of mind? How might sound-based wellness therapies rooted in ancient techniques be brought into the digital age?

How psychoacoustics are changing the way we listen

The birdwatching boom that started during pandemic lockdowns simultaneously indicates a novel, deeply wholesome cultural mood and an emerging signifier of what’s ‘cool’ among American Gen Zers and Gen Yers. How can brands tap into people's newfound appreciation for nature and the outdoors?

Why are young Americans taking up birding?

How is Wild Awake meeting people’s demands for a deeper connection with nature?

In the wake of the pandemic, young people are seeking out wellness-focused outdoor experiences on their doorsteps. Wild Awake is a nonprofit organization that curates sensory day trips in the Bay Area, catering to the growing demand for activities that merge wellbeing, nature, and spirituality.

Wild Awake: reconnecting Americans to the great outdoors

Could lawn-mowing be a thing of the past as Americans ‘rewild’ their turf?

The ‘great American lawn’ has been a symbol of prosperity for suburinites across the US, but the pandemic has awoken eco-aware homeowners to the possibilities of using their outdoor space in new ways. What can brands do to help consumers rewild lawns, connect to nature, and create ethical gardens?

Is this the death of the great American lawn?

Plant-based foodies are being encouraged to grow peas at home and trade them for a variety of vegan sausages through the Peas of Heaven ‘The Converter’ campaign. Brands are aligning with people becoming increasingly interested in plant-based diets and growing their own vegetables.

Peas of Heaven taps into the need for homegrown produce

To combat the climate crisis, integrating biophilic design principles is vital

The world is already experiencing the effects of climate change and outcomes are predicted to worsen without significant intervention. As people seek meaningful ways to combat the threat of climate crisis, Canvas8 spoke to Dr. Olivier Cotsaftis about how the solutions we need probably already exist.

Dr. Olivier Cotsaftis on the benefits of biophilia

People in Minnesota are letting their lawns grow for the entirety of May, encouraging natural pollination to help local ecologies grow stronger. Efforts to allow the environment to exist untouched are spreading across the world as people look for ways to practice rewilding at an individual level.

No Mow May sees Americans aid local biodiversity

With a countrywide surge in food prices, Germans are seeking out cost-effective access to fresh produce that has seen pre-planted vegetable gardens rise in popularity. Tackling disrupted food supply chains hands-on, they’re finding value in self-sufficiency which reduces their grocery costs.

Germans curb food inflation with pre-planted gardens

The 'right to grow' campaign is empowering people across the UK to reclaim unused public spaces to grow fresh produce. The initiative offers a powerful example of communities taking local matters into their own hands while addressing both the cost of living crisis and the climate emergency.

'Right to grow' campaign tackles rising cost of food

The gardening boom during the pandemic served as much more than a way to merely pass the time. Its positive effect on people's wellbeing has been observed anecdotally and medically, resulting in 'green prescriptions' becoming common practice among health professionals all over the world.

Green prescriptions cater to holistic health habits

Australian clean beauty brand Grown Alchemist has been acquired by L’Occitane Group as it expands its product portfolio to appeal to Gens Yers and Zers. With inner-outer wellbeing now a goal for many, people are thinking more about what's inside the products they put both on, and in, their bodies.

L’Occitane lures Gen Yers and Zers with clean beauty

How are people looking to ‘rewild’ their skincare routines? 

Throughout the pandemic, skincare companies benefited from consumers having more time on their hands for elaborate self-care routines. As the crisis has abated, people are looking for simple solutions and are moving towards ‘skin rewilding’ – resetting their natural microbiomes while saving time.

Why are people 'rewilding' their skin?

How can brands can utilise technology to leverage people’s affinity for nature?

With our modern lives undergoing a period of rewilding, our vision of tech futures is in flux. Canvas8 spoke to digital pioneer, academic, and author Sue Thomas about how brands can use technology to leverage humanity’s affinity for nature and merge the digital with the great outdoors.

Sue Thomas on living in the age of technobiophilia

What’s driving the rise of green-fingered Britons?

Britons are reaching for the soil to ground themselves and find calm among the chaos. With the health of the planet and the natural environment becoming a pressing concern, how can brands speak to people who are seeking to restore their connection with nature more than ever before?

Why are Britons going wild about gardening?

How is ChopValue appealing to sustainable homebodies?

ChopValue is a manufacturer that rescues discarded chopsticks from restaurants and transforms them into trendy and affordable homeware treasures. How is its circular business model meeting eco-conscious consumer demands while also catering to the burgeoning home improvement market?

ChopValue: circular homeware for sustainable shoppers

Why are ‘POPS’ in urban areas a source of controversy?

Identifiable only by their spotlessness and security staff, it can be difficult to know when you’ve entered one of the growing number of privately owned public spaces across the UK. How do these areas fit into people’s everyday lives? And how might they evolve to become greener and more welcoming?

How have our relationships with public spaces changed?

Why has Wingspan become so popular amid global crises?

Wingspan is an award-winning strategy board game that’s based on birds and leans into themes of conservation, inviting players to become environmental stewards. With the game expanding and looking to further its range and community, how is its popularity reflective of shifting consumer ideals?

‘Wingspan’: escapist board game for nature lovers

A dual skyscraper project in Melbourne will feature the tallest vertical garden in the world, along with hospitality, event, and coworking spaces. As rewilding evolves, it’s become an increasingly popular method of communicating sustainability values and even luxury aesthetics.

Tallest vertical garden offers urbanites luxe refuge

An album of birdsong, titled Songs of Disappearance, reached number two in the Australian music charts. The project was a collaboration between academics, conservationists, and bird recordist David Stewart, and aimed to use the beauty of nature to encourage engagement with extinction threats.

Birdsong album brings awareness to nature conservation

The centre of Berlin could become almost entirely car-free, if a huge citizen-led campaign is successful. With the joint goals of tackling climate emissions and improving quality of life, support for the Autofrei campaign shows that citizens want climate action now and are ready to take the lead.

Urbanites are fighting for a car-free city centre

Farming animals for cheap meat has proven an incubator for pandemics. With the effects of COVID-19 still at the forefront of people’s minds, how can we drastically curtail the chances of another outbreak, all the while feeding a growing population with diversifying dietary requirements?

VOW foods: alt meats for ethical eaters

Houseplants are all the rage – but it’s not just Insta-ready backdrops that people are after. They’re also looking for ways to connect with nature, and nurturing a cactus or fern is one way they’re going about this. So, how can brands help cultivate green fingers and a sustainable mindset?

How are plant parents taking sustainable action?

Beauty fans are searching for ingredients that solve specific problems with a more holistic approach. As wellness becomes central to beauty, Cultured Biomecare is tapping the interests of ingredients-focused buyers who want to nurture their skin through natural forms of care.

Cultured: dirty beauty for skintellectuals

With the need for drastic climate action more apparent than ever, people’s lifestyles choices are coming under intense scrutiny. Is it possible to live in comfort and luxury in a way that minimises harm to the planet? Proponents of ‘hedonistic sustainability’ believe it can be done.

Can hedonistic lifestyles exist in a sustainable world?

Skincare is increasingly going natural, with even baby and toddler brands following suit. But simply using organic ingredients or labelling something vegan is not enough to win over some parents. How are wider trends within cosmetics affecting the ways they care for their children’s skin?

Why Gen Y parents want natural skincare for kids

As travel restrictions persist, holiday-deprived locals are finding mini luxuries in exotic and expensive plants. Lockdowns have sparked a botanic boom, leading people to seek instant gratification as well as comfort from greening their homes.

Restless Singaporeans find release in rare plants

Situated in one of London’s most disadvantaged boroughs, Ebony Horse Club teaches young people how to ride, developing their life skills and helping combat social isolation. With mental health issues on the rise due to the pandemic, youth initiatives like Ebony are proving more crucial than ever.

Ebony Horse Club: saddling up for inner-city kids

In the wake of the COVID-19 pandemic, wellness is taking a central role in people’s travel and leisure decisions, with affluent Gen Yers, in particular, organising trips that put physical and mental health front-and-centre. So, how can tourism brands and hotels best accommodate these tourists?

How the wellness movement is shaping travel choices

With climate change a pressing threat, Britons are becoming more sensitive to their homes’ sustainable credentials. Shifted priorities due to the pandemic mean that some are now looking for eco-friendliness across everything from utilities to furniture design. So, how can brands tap into this?

How eco-minded Britons are making their homes greener

Mushrooms are having a moment, popping up in everything from supplements to food items to skincare. As the wellness sector continues to boom in the wake of the pandemic, how can brands harness the ‘health halo’ surrounding fungi and help people integrate them into self-care rituals?

Why the shroom boom is the new key to wellness

Mindbloom is one of a handful of private therapy practices that offers ketamine treatment for depression, PTSD, and other experiences of poor mental health. But as the money floods into psychedelics and it gains more mainstream acceptance, navigating the practice with sensitivity will be key.

Mindbloom: the new home of psychedelic medicine

With over a third of Australians actively reducing their meat consumption, the nation has become a major point of interest for plant-based food producers. At the same time, COVID-19 has ramped up interest in localised food networks. So, how can brands tap into these shifting eating behaviours?

Why are Australians eating plant-based and local?

Stressed out Gen Yers are looking for an escape from city life, and the ocean, with its therapeutic properties, is emerging as a support system. Thera-Sea is introducing urbanites to the sea’s healing powers, and awakening an understanding of this powerful but fragile ecosystem.

Thera-Sea: harnessing the sea as a tool for healing

When Gen Yers adopted a hue of pink that became associated with their generation brands like Glossier soared in popularity as they bought into the pink aesthetic. Gen Zers are switching things up by picking green as their go-to colour for beauty products.

Green becomes defining colour for Gen Zers

While gardening has experienced a surge in popularity during the pandemic, the challenges and science behind the hobby often leave many plant enthusiasts in the dark. Driven by making horticulture more accessible to newbies, Neverland blends tech and plant care in an easy-to-use platform.

Neverland simplifies plant care for budding gardeners

International tourism virtually ground to a halt in 2020, leaving countless would-be jet-setters stuck at home. Yet at the same time, many people took the chance to re-evaluate how and why they travel. Could sustainability concerns reshape the ways that Britons plan their holidays post-pandemic?

Why will local travel remain popular in the ‘new normal’?

From Mother’s Days to Valentine’s Days, flower bouquets are commonly sent and received to mark celebratory occasions. With the pandemic putting a damper on the small gestures of love and appreciation like simple hugs and kisses, letterbox flowers are emerging as an alternative.

Britons are sending bouquets as ‘substitute hugs’

Gen Zers are increasingly prioritising banking that’s both ethical and sustainability-minded. Tomorrow, a challenger bank founded in Germany, positions sustainability as its top goal, leading the way for brands to merge necessary service offerings with values-driven behaviours.

Tomorrow: sustainable, ethical banking

Climate crisis, a pandemic, and political upheaval in 2020 have pushed many Americans to take these issues more seriously, holding political and socio-economic systems to account. Canvas8 spoke to eight people across the US to find out how these events have impacted their views on climate change.

Has the pandemic created new climate values in the US?

The pandemic shone a light on the effects of climate change, especially for those who were sceptical. People are changing their habits and putting pressure on policymakers and brands to do so, too. Canvas8 spoke to nine Britons to learn how COVID-19 has impacted their views on climate change.

Has the pandemic changed Britons’ climate values?

Wine subscription service Oranj aims to give Britons a trendy at-home wine bar experience while they stay indoors due to the pandemic. By focusing on natural wines, it also plays into the growing interest in discovery and learning for those seeking an earthy, organic experience.

Oranj: curating natural wine to drink at home

As COVID-19 shut down inessential retail and entertainment venues across the UK, many people channelled their leisure time towards nature – and in varied ways. With lockdowns and social distancing set to persist into 2021, how can brands help facilitate connections with the natural world?

Can digital rewilding connect people with nature?

As community and the outdoors play an increasingly important role in our lives, US-based, female-led and -founded Textured Waves is on a mission to include minority women in surfing. The group celebrates female surfers of color in an arena often dominated by White men.

Textured Waves: advocating for diversity in surfing

People are looking to restore the lost values of nature