Self-proclaimed ‘relationship anarchist’ Sara Youngblood-Gregory developed this guide to help people explore polyamory, featuring educators and experts to help tangibly reframe typical perspectives of love and relationships. 

The Polyamory Workbook

The Childfree subreddit boasts over 1.5 million users, while the smaller Dual Income, No Kids (DINK) forum hosts similar conversations as people seek advice and share experiences about not choosing children. 

Childfree and DINK subreddits

The hyper-competitive, workaholic 'girlboss' ideal is on the decline as young women/non-binary people resist advice that pushes individual ascension, and instead seek ways to succeed, organise and live collectively. 

Girlunions

A crop of YouTubers including Lynette Adkins and Katherout have created video essays detailing how their relationship with capitalism has deteriorated, advocating for people to shape their sense of self-worth and identities away from the workplace. 

There are no 'dream jobs'

Sharing dance moves, style tips, business advice, and sex ed along with their life wisdom, there is a community of Older Adult content creators who are redefining influencer culture, ageing, and aspirational lifestyles.

Granfluencers

Burger King is celebrating its 70th birthday. To mark its seventh decade of flame-grilled success, the company has released an ad campaign challenging ageist stigmas. As ageing changes, campaigns that address stereotypes in fresh ways are landing with older audiences that want new, true narratives. 

Burger King busts taboos to celebrate its 70 fiery years

Praised as an edgy blend of Jack Ryan and Girls, spy dramedy Mr. and Mrs. Smith reinvents the aughts-era Angelina Jolie and Brad Pitt film by highlighting Gen Y relationship anxieties. Its success speaks to younger generations' hunger for bold and subversive storytelling.




Mr. and Mrs. Smith spotlights Gen Y malaise

Tax season is a daunting time, especially for American Gen Zers who say they are often reduced to tears by the process. To navigate the complexity, many turn to parents for support and to fight the financial literacy they are battlingm and the disconnect with banks drives search for info elsewhere.

Overwhelmed US Gen Zers turn to parents for tax advice

Facing a labour shortage, a German transport company is training students to drive trams on the weekends and between classes. With public services at risk due to a lack of skilled workers, there are growing demands for training and upskilling opportunities to attract young people.

German students drive trams amid labour shortages

Why are China’s youth giving up their hard-earned credentials to become ‘full-time children?’ How did rest become an act of rebellion? How has the pandemic affected shopping habits in China? This Cultural Snapshot uses local stats to explore the behavioural norms shared by people in China in 2024.

A Cultural Snapshot of China: 2024

A survey has exposed the extent to which young Americans are financially disillusioned, revealing that most Gen Zers and Yers feel they’re starting from further behind other generations. Feeling behind on conventional milestones, young people are changing their measures of success.

Young Americans are falling behind financial milestones

Urban youth in Vietnam are feeling increasingly disillusioned by the promise of social mobility due to a housing crisis and the effects of ‘flex’ culture, leading them to redefine their adulthood. What does this mean for brands looking to engage with Vietnamese Gen Zers?

Why adulthood looks different for Vietnamese Gen Zers

Are Gen Zers' workplace priorities set to change the UK's job market for good? Canvas8 spoke to British Gen Zers to hear their take on work-life balance, career progression, social opportunities in the office, and what they want from their employers.

What do UK Gen Zers value in their careers?

The South Korean government is deploying 7,000 AI companion dolls for senior citizens and patients with dementia. With the country having one of the fastest-ageing populations coupled with the lowest birth rate in the world, the health sector has to consider ways to improve care for aged citizens.

AI robot companions help South Koreans battle loneliness

What is behind the rise of anti-work sentiment? How is AI continuously upending the workforce landscape? What do Gen Zers want from their careers? And how is the demand for more positive, engaged and active approaches to education putting Gen Alpha on their future career paths?

Careers Sector Snapshot: March 2024

The 2024 Generational Snapshot of Generation Y in the Asia-Pacific region explores how a move towards purposeful living and stable life has Gen Ys spending with more intention, taking care of their health and overall wellness, and enjoying the freedom that comes with not having children.

2024 APAC Gen Y Snapshot

'Climate grannies' are emerging as activist leaders in environmental spaces, offering guidance and experience in direct political action. Armed with free time and income, Boomers are increasingly becoming an activist generation, looking to provide leadership to their young counterparts.

'Climate grannies' signal politically active retirements

With UK Gen Z workers struggling to maintain a work-life balance post-pandemic, the younger generation is turning to wellness to solve their problems and looking for travel experiences that provide rest and relaxation. How can the leisure industry capitalise on this growing interest?

How Gen Z is embracing wellness travel for rest

Australian retirement village operator Aveo has launched a campaign highlighting how community and human connection don't have to stop at retirement. As people's ideas of retirement become more fluid and positive, brands can help them explore the rich possibilities of a life well lived.

Aveo rethinks retirement as community-oriented lifestyle

Despite the envious gaze of younger generations, older Britons with poor finances are being forced to re-enter the rental market – and when they get there, their options are often limited to house-shares. Where are the flexible housing solutions for these older Britons?

Older Britons forced to reenter rental market

Single-person households are on the rise around the world. But what are the unique emotional and practical needs of those who live alone compared to those who live with friends, family, or strangers? And how can brands best speak to this emerging yet significant minority?

How is the rise of solo living influencing interiors?

British adults who are providing support to their parents, children, and even grandchildren are in a precarious spot as the cost of living crisis places strain on their finances. How are members of Gen X coping in their role as multigenerational financial anchors, and how can brands help them out?

How is the cost of living crisis impacting Gen Xers?

With youth unemployment in China reaching record highs, graduates are increasingly opting for vocational training to give themselves a fighting chance in a crowded job market. The shift suggests a glaring mismatch between the Chinese education system and the current labour market.

Interest in practical skills soar among China graduates

Older Chinese individuals are breaking away from traditional norms and exploring the tender world of modern dating. Their quest for companionship is marked by an openness to building relationships, increasingly facilitated by digital platforms like dating apps and livestreaming channels.

How China’s older adults navigate the world of modern love

A report has found that Gen Z attitudes look poised to change the record-low marriage rates in the US. Despite economic barriers, this cohort's growing emphasis on communication and emotional wellbeing could pave the way for stronger and healthier marriages in the future.

US Gen Zers are still interested in marriage

The US-based dating app Score lets people prove they have good-to-excellent credit scores before they match. As people face increased cost of living and volatile economic landscapes, they're looking to extend financial responsibility to as many parts of their lives as possible.

Dating app connects users via credit scores

Bearing a rising cost of living and the financial burdens of their parents and children, Indonesians are now managing their finances at much younger ages. As they brace themselves for this double whammy, Gen Z-focused app Whiz aims to empower them – one less lonely financial journey at a time.

How Whiz helps young Indonesians bond with family and finance

Amid China’s booming beauty market, there’s still a notable gap in mature beauty options. Brands face the task of appealing to the country’s thriving multi-billion dollar silver economy – the ageing who are digitally savvy, financially able, and discerning in their expenses.

‘Mom beauty’: the self-care boom among Chinese Gen Xers

A report by Linkedin India highlights the country’s changing career landscape – with workers looking to move jobs for higher wages and better work-life balance. However, a competitive job market means people are expanding their searches beyond their current industries and reassessing career plans.

Report reveals Indian workers' changing priorities

'Fringe friends' – casual relationships based on proximity or wide social circles – are falling in number for many Americans as new behavioral patterns and a digital-first existence hamper human connection. Amid an epidemic of loneliness, young people are having trouble building IRL social networks.

'Fringe friends' fall casualty to loneliness epidemic

A study found generational differences in Lunar New Year spending in Southeast Asia, along with family members taking the lead in shopping. The report highlights how brands have the opportunity to be attuned to specific demographics and their needs by paying close attention to family dynamics.

New family dynamics emerge from Lunar New Year report

Opting for nights in, experimenting with sober lifestyles, and adopting a holistic approach to wellness, the US is shifting to what's being called an 'Introvert Economy'. It promises a boom for athleisure and wellness brands but presents a challenge for those relying on vibrant nightlife.

Young Americans drive growth of the ‘Introvert Economy’

Research shows that, while office mandates have little to no effect on a company’s bottom line, they negatively impact employee wellbeing. Though employers are focused on driving workers back into the office, many prefer employers that offer flexibility not just as a perk but as a constant.

Office mandates harm employee wellbeing

Conventional markers of womanhood are shifting as people recalibrate life milestones. Amid the pressures of the cost of living crisis and weak health and childcare systems, French authorities are rethinking parental leave to combat low birthrates.

French parental leave reform signals motherhood shift

HomeEquity Bank's 'Ask Yourself' campaign encourages Gen X Canadians to explore the option of home equity for enhanced later-life financial flexibility. Inflation and the cost of living crisis has made many Gen Xers rethink their financial futures, prompting them to consider saving alternatives.

HomeEquity Bank tempts Gen Xers with reverse mortgages

Research has highlighted a trend of UK Boomers returning to urban areas from rural locations as changing retirement attitudes prioritise vibrant communities, amenities, and independence. Innovations, like driverless on-demand vehicles, are responding to the evolving needs of older urban dwellers.

Boomers return to urban life for an active retirement

Jane Garvey and Fi Glover’s podcast provides honest advice and relatable inspiration around the lived experiences of Gen X women. In a media landscape that often overlooks the experiences of older females, Off Air with Jane and Fi provides a warm and relatable platform that feels tailored to them.

How ‘Off Air with Jane & Fi’ empowers Gen X women

As the ageing Japanese population grows, so does the number of dementia cases. Mistaken Orders’ restaurant and cafe pop-ups create an environment where older people and those living with dementia can still live their lives by making dining a warmer, educational experience for patrons.

Why Mistaken Orders hires servers with dementia

Plufl’s human-sized dog bed became so popular in 2023 that it appeared on Google’s Holiday 100. For many, this is driven by the ongoing embrace of pets as ‘fur babies’, but for others, it’s part of better compartmentalizing homes that must be retrofitted to service work, rest, and play.

Plufl human dog bed encourages indulgent slow living

The Korean government will expand childbirth and welfare benefits for families with newborns as part of broader efforts to boost the country’s declining birth rate. As socioeconomic factors impact traditional milestones, there is a need to support people in whatever life paths they choose.

South Korea expands support to tackle low birth rates

A decade since its first store in China, the retail store MINISO has seen itself become a global lifestyle brand offering affordable, top-quality products. With thousands of locations globally, it entices ‘kidults’ through blind boxes and themed stores that elevate the dollar-store experience.

Why MINISO spreads the ‘kidult’ lifestyle in global retail

Chinese youth are embracing a trend of becoming 'full-time children,' moving back in with parents to achieve work-life balance. Social media – particularly Xiaohongshu – has become an outlet to express frustrations with traditional norms and prompt reevaluation of life goals with a focus on balance.

Chinese youth embrace ‘full-time children’ movement

Amid the cost of living crisis, traditional retirement plans are becoming out of reach for many people. Instead, ageing populations are considering 'flextirement' to continue working in some capacity to ensure they have enough money to make ends meet without a regular income.

Older adults look to 'flextirement' for financial security

Amid an uptick in high-profile celebrity divorces, sensational headlines and online buzz are highlighting a profound shift in perceptions of marriage and the relationships between stars and their fans. What do people’s reactions to these break-ups suggest about parasocial and personal connections?

How celebrity divorces reflect fans' parasocial bonds

Why are Gen Yers embracing going out amid a cost of living crisis? How are parents letting go of ‘sharenting’? What is this cohort’s fresh take on wellness? And what is luring them away from big cities? Our 2023 Generational Snapshot of Gen Y explores the key behaviours shaping this cohort.

2023 Generational Snapshot of Gen Y 

Femtech start-up BeLiebe is teaming up with Japanese firms to provide female employees with at-home fertility test kits. As reproductive health takes centre stage in Japan’s DE&I landscape, people will be expecting businesses to walk the talk and show up for their employees in more actionable ways.

BeLiebe democratises fertility tests for Japanese women

Societal shifts surrounding major life milestones have affected the housing market and it’s impacting all generations – from Gen Z to Boomers. And with many over-60s joining ‘Generation Rent’, what can brands and businesses do to accommodate an ageing population at home?

Why are older generations returning to renting? 

Vlogs by recent high school dropouts are becoming increasingly popular among students on Korean YouTube. This points to a shift in societal attitudes among students as they explore alternative paths in a country notorious for its hyper-competitive educational system and academic pressures.

Korean school dropout vlogs signal shifting life goals

Digital challenger app Nine25 has positioned itself in the evolving digital banking landscape to address young Australians’ financial challenges. Through gamification, the company aims to make micro-investing more accessible and engaging for the next generation’s financial independence.

Why Nine25 gamifies micro-investing for young Aussies

As people embrace AI, some of the bravest are harnessing its power for companionship and support. Tapping into this, Baidu has released digital humans on Taobao, which run on ERNIE bot software and can offer their human friends that much-needed sense of comfort and escape from loneliness.

Baidu uses AI to create a digital human marketplace

Ahead of the holiday season, people are keen for brands to focus on the season's traditions and family focus and not its over-commercialisation. In tune with this spirit, Amazon’s 2023 Christmas spot highlights the importance of human connection and joyful moments that know no age limits.


 Amazon’s Christmas ad reminds people joy is age-less 

The 2023 Generational Snapshot of Gen Z explores the money mindsets this cohort holds amid financial instability, why they are rejecting conventional life milestones and forging unique paths into adulthood, and how they’re combining digital and IRL socialising to form rewarding relationships.

2023 Generational Snapshot of Gen Z

While Generation Rent has a bleak outlook on owning their own home, Gen Zers are more hopeful, and many are ahead of the home-owning game. While Zers have been criticized for adopting backward lifestyles, their techniques are helping them achieve their long-term goals once thought out of reach.

Gen Z are getting more positive about home ownership

Young adults in South Korea don't have a huge bankroll for travel and leisure experiences, but they’re more than willing to invest in them – so long as they promote wellbeing and are on trend. Brands could capitalise on people's newfound interest in their own cultures to make catered experiences.

How are South Korean Gen Y and Z travelling?

According to research, half of US adults are open to signing a prenup – a marked uptick from earlier years – signaling a change in popular notions about marriage. Financial worries are affecting the way Americans make long-term family planning decisions in ways that are just coming to light.

Rising debt causes Americans to consider prenups more

A survey has found that nearly half of all young adults in the US are living with their parents – and they’re not ashamed to say it. With rising living costs and a shaky job market, delaying traditional life milestones is no longer seen as a sign of individual failure among younger cohorts.

Young people aren't ashamed to live with mom and dad

A survey of women’s health in England has faced backlash for excluding women over 55 among the respondents. The lack of representation demonstrates the continued need for inclusivity across all age groups to avoid ageist policies and ensure everyone's voices and experiences are heard.

Women's Health survey criticised for excluding over 55's

A study involving 55,000 people globally found that 38% of non-parents have decided not to have kids. While these numbers vary across different regions, this uptick in child-free aspirations highlights how flexible people's life milestones have become to prioritise other values.

A growing number of people worldwide don't want children

With a growing number of individuals (particularly Gen Zers) favouring non-alcoholic drinks and embracing sober socialising, British beverage brand Lucky Saint is reminding people that the alcohol-free choice should be an appealing alternative, not just a second-rate option.

Lucky Saint: making alcohol-free options appealing

Research suggests only one in three young adults in South Korea support marriage, signalling changing attitudes towards societal norms. Amid rising living costs, people are increasingly delaying the expense and commitment of traditional life milestones and prioritising financial stability instead.

Rising costs discourage Koreans from getting married

As Indians act on their growing passion for revenge travel, every part of a trip becomes a point of self-expression and image maintenance. Mokobara taps on this by creating fashionable hard-shell luggage that banks on personalisation, gaining a direct, loyal customer base online.

Mokobara: a luggage brand riding Indians’ wanderlust

With the economy in flux, data suggests that younger generations don’t feel marriage is a responsible financial choice. Rising costs are not only impacting people’s purchasing decisions but also their interpersonal connections, forcing people to renegotiate their relationship with life milestones.

Gen Z and Y view marriage as financially irresponsible

A survey of young Americans has found a lack of education about the egg-freezing process and knowledge about fertility as a whole. With more people getting health advice from social media and delaying having children, there’s a need for more comprehensive and accessible information.

Study finds a lack of education around egg freezing

With the global gig economy predicted to hit $455 billion in 2023 and the number of American freelancers expected to surpass 90.1 million by 2028, how are people’s attitudes to freelance work changing? And what can brands do to cater to this growing demographic of workers?

Unpacking America’s freelancing boom

As Australia’s housing market skyrockets, young Australians are finding ways to get on the property ladder. A record number of first home buyers are eschewing the ‘great Australian dream’ in favour of ‘rent-vesting’: buying property in affordable postcodes so they can rent in better locations.

Is rent-vesting the way to property ownership?

A survey has revealed that American gamers are significantly older than many would expect – an equal amount of people play video games over the age of 45 as those under 18. People are taking their hobbies with them as they age, and brands are adapting strategies to reflect this shift.

Older gamers are taking their hobbies into their 40s

More than half of 20- to 24-year-olds in England and Wales are living with their parents, re-nesting in the family home to save money. So what are they doing with the spare cash they have that isn’t going on the rent? And how does living at home as an adult change your outlook on the future?

Why aren’t young Britons flying the nest?

A survey has found that Gen Zers and Yers are losing friends over their spending habits, eschewing the development of personal relationships for financial reasons. The cost of living crisis is exacerbating loneliness among young people – one of potentially several unforeseen social consequences.

Young Americans ending friendships over money woes

Remote and flexible work conditions are steadily becoming the norm, but the emergence of ‘workation’ is about to reframe this arrangement even further. With working individuals desiring a more nomadic lifestyle for themselves and their families, how can brands tap into this shift?

How are ‘workations’ reshaping work-life balance?

Esports has long been synonymous with young people but brands operating in the space are now looking to widen their target audiences, encompassing older groups and showing that anyone can game. Following this sentiment, Meituan is providing sponsorship for an aspiring esports team of elderly gamers.

Meituan boosts support of elderly gamers in China

Driverless on-demand vehicles have been launched in Arizona, specifically aiming to help older people gain better access to public transport. With many people relying on these modes of transit in later life, driverless options could ease pressures on already-struggling infrastructure.

Driverless public transport gives older Arizonans a lift

After years of decline, community college enrolments in the US are finally rising as younger students want direct links from education to employability. Grappling with economic uncertainty, this increase indicates how both brands and the public sector can meet the needs of ambitious young people.

Students seeking stability turn to community colleges

Activity levels tend to taper off in later life, despite this being a key time for people to maintain their health and fitness. Aiming tackle self-consciousness among older women, UK activewear brand Now You See Me features luxury, breathable fabrics that are carefully curated to maintain comfort.

Now You See Me: comfortable activewear for older women

Between high costs of living and a loneliness epidemic, the golden years of ageing feel less golden. But as values shift toward community and ageing in place, seniors are turning to co-living models like those designed by the Canadian Senior Cohousing Society to improve their quality of life.

Canadian Cohousing Network: helping retirees form bonds

Data reveals that younger generations are increasingly concerned about how rising costs will impact their future. With financial restrictions limiting their interest in and ability to start a family or buy a home, Gens Y and Z are turning to brands for targeted support to plan their futures.

Bleak financial prospects see young people seek support

Older adults in Japan are increasingly facing loneliness and isolation alongside inadequate social support. Plan 75 is a movie that presents tough questions about Japanese society's relationship with older adults in a rapidly ageing nation, calling for greater compassion and understanding.  

'Plan 75' shines light on societal ageism in Japan

The majority of US stay-at-home moms are facing challenges when trying to re-enter the workforce at a time when financial pressures are mounting. With many roles struggling to be filled, data indicates a need for not only a perception change but a more harmonious hiring process.

Stay-at-home mums face barriers to re-employment

Choosing a nomadic lifestyle is often seen as a barrier to financial and social stability. But what about those who find stability in constant changes? Canvas8 spoke to marketing professor Dr. Laetitia Mimoun to understand consumer liminality and those who actively embrace precarious consumption.

No routine? The science of flexible lifestyles

Older people in Australia are being kept out of the workforce due to ageism in the hiring process. As more brands roll out age-inclusive campaigns, the survey results show how there is more to be done to drive tangible action around meaningful inclusion for older people.

Higher salary expectations drives workplace ageism

Beck's is tackling ageism with the limited edition launch of Beck's 70+, a beer designed specifically for older drinkers. As it becomes more acceptable and expected to veer away from a life structured by linear milestones, a pro-ageing movement has grown – and people expect brands to participate.

Beck's addresses ageism with a beer for over-70s

Many Gen Zers capitalized on favorable economic conditions in 2020/21 to get on the housing ladder, but those who couldn’t afford to do so face a more challenging real estate market only a couple of years later. In turn, they're looking for ways to bolster their finances for home-ownership.

Gen Zers need more help with home-ownership

Tile for Cats is a Bluetooth-enabled tag that gives pet owners the ability to track their feline friends. Pets are an important part of people’s lives and are increasingly seen as members of the family, presenting an opportunity for brands to help owners ensure the safety of their companions.

Tile's cat-tracking tag gives pet parents peace of mind

The Soccer For Life league kicked off its over-80s football division in March 2023. With Japan’s population ageing and lifestyle conventions being subverted across the world, SFL’s new league points towards an opportunity for brands to recalibrate the way they serve older adults.

Over-80s football keeps older Tokyo residents active

The Happy & Childless app provides a space for adults without kids to connect. As more people decide not to become parents, the audience for these kinds of services is set to soar, creating an opportunity for brands to connect with Gens Y and Z over non-traditional milestones.

Happy & Childless: celebrating adults without kids

Oscar-nominated director Darius Marder has made a short film based on TENA's research, illuminating that many who care for loved ones don't identify as carers – often causing them to feel lonely and lost. An ageing society is changing life trajectories, redefining what it means to get older.

TENA highlights the plight of carers in #NoLoveLikeIt

Historical and affordable locales are helping Chinese digital nomads lean into their interest in domestic travel. As people continue to explore flexible lifestyles and resist restrictive work-life balances, these local hubs give people the connection and agency they're looking for.

Chinese digital nomads stay local to connect to heritage

A survey has found that people over 60 are less comfortable talking about or using sex toys than younger Australians. Wild Secrets aims to break this stigma with its ‘Better with Age’ campaign, reaching older Aussies in locations they frequent and through the types of media they consume.

Wild Secrets destigmatises sex toys for older Aussies

A study has found that Gen Z pet owners are more willing to make sacrifices for their furry friends than any other generation in America. As younger cohorts increasingly delay parenthood, pets are fulfilling their desire for something to care for and love as part of the family.

American Gen Zers see their pets as family members

Gen Zers are getting their driving licenses later and less often than other cohorts, instead depending on ridesharing apps to avoid the financial burden of paying for insurance and registration. Amid the cost of living crisis, it seems younger Americans are looking for flexible transport solutions.

Gen Zers are driving less than other generations

A survey from the American Pet Products Association has found that Gen Zers and Yers make up half of the pet-owning population. These findings reflect the changing profile of pet owners, with animals taking a central role in Gen Z's lives, often before they start families or find partners.

Gen Zers are shaking up the pet owner profile

The pendulum of progressive romantic relationships appears to swing back to more traditional norms for Gen Z over the winter. Openness to non-monogamy experienced its peak in the summer of 2022 for this digitally native cohort, signalling a seasonal approach to relationship needs.

Gen Zers show seasonal approach to open relationships

Jenny Keane’s live sex education show in Dublin sold out in seconds, evidencing a desire for more education about women’s sexuality in Ireland. The popularity of the event highlights how brands can build momentum around shifting cultural attitudes and smash the lingering taboos surrounding sex. 

Sold-out sex education show feeds desire for openness

Due to a change in family culture, an ageing population, and new skills acquired during COVID-19 lockdowns, over-60s in China are taking to social media in their droves, creating a whole new generation of influencers and users. How can brands engage this increasingly tech-savvy cohort?

Why older people in China are hooked on social media

Saddled with high interest rates, many first-time homebuyers in Australia are turning to their parents for financial support. As housing affordability shows little sign of improving, home-ownership is now even more out of reach for those who can’t fall back on their families.

More young Aussies turn to parents for help to buy homes

Chinese netizens are debating over the 'Kong Yiji mindset', which refers to university graduates who often look down on blue-collar work. The trend reveals Gen Z’s dilemma between stable, high-income jobs that cushion against global economic shocks or ditching the grind altogether.

China's Gen Z is conflicted over credentialism

Young Americans are moving in with their partners at an alarming rate in an attempt to avoid 'singles tax'. However, the pressures this puts on some relationships are causing some regret, highlighting how the cost of living crisis is affecting people's lived experiences at home.

Young couples regret shacking up to save money

The soaring cost of food, fuel, and housing is making a sizable dent in Americans’ pension plans. Canvas8 spoke to eight people from across the US to find out more about how they’re reworking their retirement goals amid economic uncertainty and how brands and employers can assist.

How are Americans planning for retirement? 

The cost of living crisis has left pension pots looking fragile, prompting many Britons to take a closer look at how they’re preparing for their golden years. Canvas8 spoke to eight people about the impact of inflation on their retirement plans and how financial institutions can lend a hand.

How are Britons planning for retirement? 

Hull Truck Theatre’s play Mumsy received critical acclaim for its sensitive handling of the cost of living crisis. Centred around three generations of mothers living under the same roof, the play puts a spotlight on the non-traditional family dynamics birthed by economic hardship.

'Mumsy' play spotlights family cost of living struggles

Suburban Boomers are flocking to e-trikes as they look for a fun and safe alternative to e-bikes, which are perceived as dangerous for older riders. The micromobility boom is expanding to include new populations, and many Boomers are looking to extend their youth by investing in their freedom.

Boomers flock to e-trikes for functional fun

Norfolk is set to welcome a free nature therapy programme in response to demands for accessible menopause treatment. The back-to-basics approach features a series of wellbeing workshops that provide sensory immersion through forest bathing – a practice that can help to lower stress and anxiety.