Behaviours that centre on people’s basic desire for TRANSFORMATION

The Magician harnesses the power of both the physical and metaphysical to create change. Their desire is to use the world around them to enact spiritual or biological transformation.

From holistic forms of well-being to functional foods, new beauty products, and wearable tech, transforming either the world that surrounds us or our own state of being underpins Magician behaviour.

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