Jester
Behaviours that centre on people’s basic desire to HAVE FUN

The Jester looks to lighten the mood and poke fun at the seriousness of life. Their desire is to not only bring play, fun, and energy into the world but to do it in a disruptive, mischievous way.

Whether it’s being entertained, dialling up notions of play, or gaining a sense of pure enjoyment, the need to have fun underpins Jester behaviour. Emotions don’t have to run deep here, as notions of surprise and spontaneity also play a part.

Latest Jester articles