Innocent
Behaviours that centre on people’s basic desire for SIMPLICITY

The Innocent doesn't see a complex world. They are not bogged down by being jaded. Life should be simple, easy, and straight-forward. This is what informs their hope and optimism.

Whether it’s seeking out a shortcut, making life more convenient, or embracing the familiar and uncomplicated warmth of something nostalgic, Innocent-related behaviour is focused on simple gestures.

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