Behaviours that centre on people’s basic desire to PROGRESS

The Hero aims to overcome obstacles and adversity and sometimes even change the world for the better. Their core desires are about taking a stand, being good at what you do, and, ultimately, progressing.

Whether that’s self-improvement, self-development, chasing perfection, feeling empowered, or simply getting a better deal, a need to improve your current situation underlies Hero-related behaviour.

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