Behaviours that centre on people’s basic desire to BELONG

The Everyman wants to fit in and play the part. Driven by a deep-seated desire to create connections with others, to socialise, and to share experiences, they want to be grounded in the real world and surrounded by others like them.

Stories of communities being formed and coming together, humans finding common ground with one another, or moments of relatability, honesty, and realism underlie Everyman behaviour.

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