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Reports

  • Which schemes create loyal customers? Which schemes create loyal customers?

    Customer loyalty is no longer something retailers can rely on: customers shopping aronud for the best deal and 'cheating' on their favourite brand has become the norm. Building loyalty, however, is still strategically crucial, so which schemes create loyal customers?

  • A Sector Snapshot of Leisure A Sector Snapshot of Leisure

    How are people embracing their time alone? What tools are sports fans using to get closer to the action? Why are endurance events gaining popularity among women? How are holiday-makers taking home comforts with them? And are traditional travel agents relevant in the digital age?

  • How is the launderette being refreshed? How is the launderette being refreshed?

    Once known as ‘gossip shops for lazy people’, the sight of a launderette now seems novel, with few people seeming to use them. But a new breed of establishments is popping up in cities worldwide – reinvigorated and rebranded for a different set of consumer needs. What’s driving this revival?

  • How can people travel more sustainably? How can people travel more sustainably?

    As travellers both new and seasoned demand more unique experiences that they can boast about on their social feeds, some are opting for sustainable trips to offset their CO2 footprint and help communities abroad. How can tour operators facilitate this kind of responsible travel?

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Case Studies

  • Persil Powergems: green laundry for the mainstream Persil Powergems: green laundry for the mainstream

    Laundry may not be the sexiest of household chores, but it is essential. And as many Britons continue their quest to live ethically, one small way to reach that goal is by making more conscious decisions about cleaning products. How is Persil Powergems making it easier for them to be green?

  • PYNK: pussy power takes over pop culture PYNK: pussy power takes over pop culture

    Janelle Monae’s ‘PYNK’ evokes the human body’s most intimate parts, and she isn’t coy about the song’s central image – the video sees her sporting what fans and the media have dubbed ‘vagina pants’. Why is vaginal imagery making a comeback among modern feminists?

  • Biggerpan Magic Cards: mobile search made seamless Biggerpan Magic Cards: mobile search made seamless

    The connected nature of the modern world means that virtually all information can be accessed on a smartphone – yet some suggest that tapping and swiping to search online is archaic. How might Biggerpan’s Magic Cards, a predictive mobile interface, change the way we interact with our devices?

  • Spin Laundry Lounge: a clean take on the laundromat Spin Laundry Lounge: a clean take on the laundromat

    For those without a washing machine or dryer at home, a trip to the neighborhood laundromat can be a time-consuming chore. But Portland-based Spin Laundry Lounge, a laundry café, is aiming to turn a pain point into a pleasure, helping people take better care of their clothes along the way.

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Signals

  • People in Japan see robots as benevolent human helpers People in Japan see robots as benevolent human helpers

    Japanese culture has long seen robots as human helpers, and businesses have warmed to the idea of robots augmenting human life. Automatons are stepping in to fill jobs in a country where the it’s not just the workforce shrinking, but the population, too.

  • iSelect relieves the stresses of life admin for Aussies iSelect relieves the stresses of life admin for Aussies

    It might be a necessity, but there are plenty of things people would rather be doing than researching the best home insurance policies. iSelect's 'All Over It' campaign is aimed at time-poor Aussies who want to outsource the burden of life admin, so they can focus on what really matters.

  • Lack of community is making Britain's youth lonely Lack of community is making Britain's youth lonely

    The UK’s loneliness epidemic is widely considered something that affects the elderly the most, but research suggests young Britons are disproportionately affected. With a dwindling sense of community laying at loneliness' dark heart, a generation rent are struggling more than their elders.

  • Start-Up Dash app gamifies business skills for kids Start-Up Dash app gamifies business skills for kids

    As more teens pick self-employment over summer jobs, they’re looking for ways to sharpen their skills – and from an increasingly early age. The Start-Up Dash mobile gaming app aims teach the basics of entrepreneurship to Gen Zers already thinking to get ahead in their careers.