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Reports

  • A, B or C? The science of making the best decision A, B or C? The science of making the best decision

    People make thousands of decisions daily, from what to watch on TV to what to eat for lunch. Canvas8 spoke to Shankha Basu, assistant professor of marketing at Leeds University Business School, to find out why people make better decisions when options are presented together, rather than one by one.

  • Why relationships trump tech in online art sales Why relationships trump tech in online art sales

    Over half of Gen Yers say they’d buy art on the web, but most transactions happen in face-to-face contexts, while 49% of online art buyers still prefer visiting physical spaces. So, what in-roads is digital making into the market, and is it the great democratising force it's often made out to be?

  • A Sector Snapshot of Eating and Drinking A Sector Snapshot of Eating and Drinking

    What dietary changes are people making to maintain a healthier gut? How can entomophagy and ‘wonky’ produce help to save the world? What does the food we eat say about who we are? And how is a backlash to foodie culture shaping a no-bullshit approach to eating?

  • Why do people pick second best in the grocery store? Why do people pick second best in the grocery store?

    Dinner is in an hour and a key ingredient is missing, so you pop to the closest shop only to find that it doesn’t have your usual brand. When shoppers need something instantly and their first choice isn’t available, what informs their selection? How do companies compete to be the second best choice?

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Case Studies

  • Browns East: mindful luxury for Gen Y culture vultures Browns East: mindful luxury for Gen Y culture vultures

    Browns East is the sister store to renowned luxury boutique Browns – but the two couldn’t be more different. Designed to reflect the habits and expectations of a new breed of luxury shopper, it offers meditation, events, an art gallery and coffee alongside designer and obscure fashion.

  • Eataly World: a theme park for food tourists Eataly World: a theme park for food tourists

    Eataly World in Bologna combines proud Italian food heritage with experience-based shopping, aiming to pull in foodies from around the world. While many brands are increasingly going online to sell their wares, how is Eataly leaning on cultural heritage to satiate people’s hunger for Italian food?

  • L'Atelier du Miel: hyper-local honey from the Middle East L'Atelier du Miel: hyper-local honey from the Middle East

    The benefits of raw honey extend far beyond being a natural sweetener, with explicit mentions of its healing potential in the Qur’an making it a historically prized food within the Arab world. How is L'Atelier du Miel, a honey boutique, catering to the discerning tastes of Lebanese shoppers?

  • Amazon Cloud Cam: turning smart homes into safe homes Amazon Cloud Cam: turning smart homes into safe homes

    The anxiety that comes with leaving one’s property alone has many people installing web-connected cameras for a sense of security. With the Amazon Cloud Cam, the online retail giant is strengthening its position in the smart home market, establishing Alexa as more than just a personal assistant.

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Signals

  • Affluent Indian Gen Yers eat out to be entertained Affluent Indian Gen Yers eat out to be entertained

    Indian people have long preferred home-cooked food, but its newly affluent middle class are now hungry for some out-of-home dining. In fact, young Indians are spending more on eating out than any other leisure activity, as going out for a meal becomes a central part of their social lives.

  • Shisedo collaborates with teen girls to design make-up Shisedo collaborates with teen girls to design make-up

    Gen Z is known to be a collaborative, entrepreneurial generation – and a demographic that's notoriously fad-driven. That’s why Shiseido has teamed up with over a hundred high school girls to develop the Play Color Chip, a collectible, multi-purpose tint that encourages experimentation.

  • Young Indian women are driving a beauty boom Young Indian women are driving a beauty boom

    While India's influence on the global beauty sector has been undeniable, the country's own industry is just beginning to flourish, growing twice as fast as in the UK or US. With young women leading this boom, a wider picture of the country's middle class – and its spending power – is emerging.

  • Unofficial Harry Potter film appeals to die-hard fans Unofficial Harry Potter film appeals to die-hard fans

    With an insatiable appetite for Hogwarts-related content, millions of Harry Potter fans have streamed an unofficial prequel on YouTube. For nostalgic Gen Yers, the community aspect of returning to a beloved fictional world is seemingly more important than the quality of the content itself.