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Reports

  • How are ‘hospital deserts’ impacting rural Americans? How are ‘hospital deserts’ impacting rural Americans?

    There are many reasons for hospital closures that could affect the healthcare of rural Americans – as well as the economic stability of the communities in which they reside. So why exactly are these rural hospitals at risk and how are hospitals and populations threatened by closure seeking out solutions?

  • How women are taking over tech in the Middle East How women are taking over tech in the Middle East

    Silicon Valley may be notorious for its boys’ club culture, but the Middle East’s start-up scene is booming thanks to the efforts of female entrepreneurs and scientists. What social and economic factors are leading these women into tech? And how can gender equality benefit their home countries?

  • Can tech solve sexual consent in US colleges? Can tech solve sexual consent in US colleges?

    Sexual consent apps may have been derided as simplistic and ineffective tools to minimize assault, but tech can play a role in tackling this issue on US college campuses. How are new gadgets and communication platforms starting conversations around consent and empowering women in the process?

  • What’s got Americans hooked on brunch? What’s got Americans hooked on brunch?

    Whether brunchers are after a continuation of last night’s party or seeking a quiet diner to eat their eggs in peace, they have one thing in common – the desire to indulge themselves for an entire day. But how has this mid-day meal gained so many devotees, and why does it polarize public opinion?

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Case Studies

  • Mixcloud: long-form streams in the age of memes Mixcloud: long-form streams in the age of memes

    Radio may still be the dominant form of audio in Britain, but this title is under threat as digital streaming platforms draw listeners away. Bridging this gap is Mixcloud, a DSP that places an emphasis on community-orientated long-form content, such as DJ mixes and radio shows.

  • Eighth Grade: a truthful take on the teen experience Eighth Grade: a truthful take on the teen experience

    For decades, movies about adolescence have depicted cartoonish cliques and underdog triumphs. But in Bo Burnham’s Eighth Grade, 13-year-old Kayla is neither bullied nor popular, and her social fate changes little – a realistic take on teen life for a young audience craving relatability.

  • Waves for Change: surf therapy for South Africans Waves for Change: surf therapy for South Africans

    Waves for Change is an organisation working in townships impacted by violence and poverty. While there is a dearth of mental health services in South Africa, mental health issues remain prominent and incredibly stigmatised. Waves for Change is combating these issues through surf therapy.

  • Bad Canteen: an online show by and for clueless cooks Bad Canteen: an online show by and for clueless cooks

    YouTube series Bad Canteen follows six Londoners as they attempt to make simple dishes and expand their culinary knowledge. As well as making for entertaining viewing, it lays bare a deterioration in cooking skills among younger generations – but also uncovers a desire to correct it.

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Signals

  • KFC supports Gen Z's mental health in Oz KFC supports Gen Z's mental health in Oz

    A KFC Youth Confidence Report has found young Aussies lack confidence to speak up about their mental health in fear of the stigma. Mental health issues are prevalent across generations, people want the stigma to be lifted and brands using their voice are those that people can identify with.

  • Facebook looks to regain trust by using data for good Facebook looks to regain trust by using data for good

    Facebook has announced that it will let academics request access to data on its two billion users to explore complex social issues. Despite people’s qualms over privacy, the move could help regain the trust of users if the data is put to good use, and respects people’s online privacy.

  • Blippar personalizes getting from A to B with AR Blippar personalizes getting from A to B with AR

    Blippar is creating novel routefinding experiences with AI and AR, by superimposing content over the virtual images people can see. While relying on GPS has become the norm, people now want more interactivity, and this where AR and AI step in, creating fully lifelike, tangible experiences.

  • Picky eco-drinkers are buying metal straws Picky eco-drinkers are buying metal straws

    The push to cut down on plastic has led to many to replace plastic straws with more sustainable options. But many find the paper straws taking their place unpleasant to use, so are investing in reusable metal straws – enabling them to go green without compromising their experience.