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Reports

  • What makes hotel chains worth a stay? What makes hotel chains worth a stay?

    Even with a range of accommodation options on the market – from boutique B&Bs to serviced apartments and the rise of Airbnb – UK hotel chains are standing firm by providing consistency of service and amenities. But what do consumers want from a hotel stay and why do they choose hotel chains?

  • Why do Aussies choose to flout medical advice? Why do Aussies choose to flout medical advice?

    From parents who refuse to vaccinate their kids for fear of any side effects to the endemic abuse of pharmaceuticals, many Australians make bad medical decisions in spite of established advice. How can healthcare providers and brands help them make more informed choices about their wellbeing?

  • Do Britons bother to read online Ts & Cs? Do Britons bother to read online Ts & Cs?

    Although GDPR is giving web users more control over their personal data, few seem to pay attention to what they sign up for online; 44% of Britons rarely or never read the Ts & Cs of digital services. Canvas8 spoke to 20 people from across the UK to learn why the small print is so often ignored.

  • What does life after divorce look like for Americans? What does life after divorce look like for Americans?

    Getting divorced no longer holds the stigma that it did decades ago, but the resulting lifestyle changes still present challenges – from establishing parenting schedules to splitting household finances. How are dedicated services and apps helping divorcees make the best of their new circumstances?

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Case Studies

  • Mean Mail: uninspirational cards for sarky Gen Yers Mean Mail: uninspirational cards for sarky Gen Yers

    Whether it’s for a wedding or a new baby, the act of choosing the right greeting card for the right occasion is a craft in itself. But not all cards seek to rustle up a feel-good vibe. Inspired by ‘the way best friends talk to each other’, Mean Mail adds provocative humour to sentimental messages.

  • Hopper: Using AI to personalise travel Hopper: Using AI to personalise travel

    More consumers are looking to their mobile phones and tablets for big-ticket purchases such as flights and hotels. The Hopper mobile app provides travellers with a personalised mobile shopping experience. Using AI, the software suggests flights and cities that may appeal to each buyer and recommends them via push notifications, as well as helping them to find the cheapest fare.

  • Liven: crypto-based rewards for Aussie diners Liven: crypto-based rewards for Aussie diners

    There’s plenty to dissuade people from using reward schemes – whether it’s forgetting one’s card at home or not wanting to pull out a discount coupon in front of a date. With the help of its own cryptocurrency, Liven helps Aussies seamlessly save when they’re dining at their favourite restaurants.

  • Civic: blockchain based vending machines Civic: blockchain based vending machines

    Tech startup Civic has taken one of our most beloved purchases, beer, and eradicated the need to carry an ID when you want to buy it. Using blockchain, this new tech hints at changes taking shape in the way we verify who we are in an increasingly online world.

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Signals

  • Chinese urbanites seek emotional support online Chinese urbanites seek emotional support online

    Despite 40% of people in China saying they're stressed, discussions around mental health in the nation are still lacking. Young, city dwellers are turning to web-based self-help platforms on WeChat, which are helping them make sense of the emotions they feel in their day-to-day lives.

  • Health conscious Britons buy half-size wine bottles Health conscious Britons buy half-size wine bottles

    Britons are buying half-size bottles of wine in a bid to cut down on the amount of alcohol they drink. The behaviour is becoming particularly popular with Gen Y, who want to enjoy wine without having to buy a full size bottle. The solution major retailers are offering are half-size bottles.

  • Mülü rebrands milk as a trendy superdrink Mülü rebrands milk as a trendy superdrink

    Dairy Farmers of America has created a fictional product that repositions milk as a healthy, all-natural beverage. By playing on contemporary food fads, the campaign uses sleek packaging and bold claims to show that plain milk has the same nutritional benefits as any hyped superdrink.

  • OMNoire makes wellness accessible for BAME people OMNoire makes wellness accessible for BAME people

    The wellness industry is often regarded as the preserve of the affluent, white middle classes. This can deter many people of colour from getting involved in activities such as yoga or meditation. Organisations such as OMNoire are trying to change this by reducing financial and social barriers.