Canvas8 helps businesses understand people.
We sit at the intersection of behavioural research, industry trends and strategic thinking in order to better understand and track human behaviour. We offer a unique perspective on popular culture and are happy to talk about it.
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Digiday
For Digiday, associate director of cultural intelligence Alex Quicho delves into the struggles faced by minority groups in creative workplaces, as well as how mentorship programs can help hone creativity.
METRO
With less than 50% of people willing to wear a mask when shopping, the debate about whether we should wear them is ongoing. Alex Quicho, associate director of cultural intelligence, says the resistance to wear masks could be because we see them as overstepping our freedom.
DIGIDAY
As we shift out of the office and into working from home, we're actually becoming more flexible and collaborative in how we work. Helen Jambunathan, associate insight director, explains that people are holding brands accountable when it comes to work expectations.
MIDDLE EAST CAMPAIGN
We're all wondering what the 'new normal' is going to look like on the other side of the coronavirus pandemic. So how can brands step in to offer creative solutions for our evolving wants and needs?
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