MarketingTech
Senior behavioural analyst Mira Kopolovic discusses how the openness of communicating online became intertwined with cyber abuse and concerns around data privacy. How have platforms such as Peanut and Blitter created niche spaces that people feel safe to access?
Retail Sector
With only 3% of people saying they’re devoted to their favourite stores, it’s the norm to shop around for the best deal and ‘cheat’ on the high street. Behavioural analyst Edoardo Biscossi discusses how brands can build relationships to retain faithful fans.
MarketingTech
Few anticipated that a thumbs-up icon could so acutely inform feelings of self-worth. At its best, the like has reshaped global marketing. But at its worst, people have self-harmed for not getting ‘enough’ of them. Senior behavioural analyst Mira Kopolovic explores wellbeing in a post-like era.
Campaign
Gillette's latest Ad taps into the realms of modern masculinity, differing greatly from their usual content. Canvas8’s Dr. Karen Correia Da Silva sheds light on how this is positive move in new age marketing.
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