GEN Z

Kids, teens and young adults (Born 1997-2010)

How do Gen Zers see themselves in a world divided by politics? What’s making them reach for the stars instead of dream about them? And how are they blending the physical and digital?

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GEN Z

Gen Z are constantly connected

A popular cliché of Gen Z might be that they’re a generation of young people with their heads buried in their phones – but they actually yearn for face-to-face conversations both online and off.

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GEN Z

Gen Z are putting themselves first to get ahead

Gen Z are more realistic about their prospects than any generation before them – and they’re more competitive as a result. This is affecting their attitudes towards money, politics, and relationships.

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GEN Z

Gen Z are finding new paths into the workforce

With the cost of a degree proving prohibitively expensive for many people, Gen Z are working harder at younger ages to achieve security and prosperity as they enter adulthood.

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GEN Z

Gen Z are taking a pick 'n' mix approach to politics

Gen Z is very much a pick-and-choose generation, refusing to be defined by binary party politics or narrow social ideologies. Their belief systems are instead shaped by individual indices.

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