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How are Gen Xers viewing success as they get older? Why has the world’s political state left them confused? Are they still adventurous souls? And why are they forming friendships with their kids?
The geopolitical changes brought about in 2016 have left Gen Xers confused about the global landscape, so they're trying to find ways to make sure their cultural legacy is one that’s impactful.
Gen Xers are making the most of their limited free time to form relationships with their children that go beyond the traditional parent-child dynamic.
Gen Xers are redefining their ideas of success so they can prepare for later life. This means rethinking how long they can work for, their relationship with money, and their concept of ownership.
With age comes new responsibilities and priorities, so ideas of what counts as an adventure for Gen Xers are changing – forget that weekender in Ibiza and think a winemaking trip in Bordeaux.