Gen Alphas have grown up alongside tech, developing a digital sense of self alongside their physical lives. Yet despite being constantly connected, they’re interested in collaborative exploration and play, and still want to spend time with friends and family.
Gen Alpha’s engagement with tech from a young age will serve them well in a changing job landscape. Their Gen Y parents are ensuring they’re prepared by emphasising educational play and the importance of developing STEM skills.
Gen Yers’ experiences of the 2008 recession and the economic damage caused by COVID-19 will greatly influence Gen Alpha’s spending habits. While these children are set to be affluent in the long-term, they’ll likely learn to be financially cautious.