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How has COVID-19 impacted children’s relationship with screen time? Why are they opting for plant-based snacks? And what impact will a year in lockdown have on their long-term mental health?
Gen Alphas were already set up for mass digitisation, but the pandemic has accelerated a truly ‘phygital’ existence, with tech now essential for their learning and socialising.
The climate crisis will be front-of-mind for Gen Alphas as they grow. They're already eating more organic and plant-based foods and pushing their parents to making greener purchasing choices.
Lockdown restrictions have resulted in new outlets for Gen Alpha's creativity. And with greater access to digital platforms than their predecessors, they're finding smarter ways to earn pocket money.
Gen Alphas weren't immune from the psychological harm caused by the pandemic, and as they grow up, they'll need help processing a year of lockdown and its long-term impact on mental health.