Dove Men+Care has launched a new product to tap into skyrocketing interest from male consumers in whole-body deodorant. Research shows that men feel uncomfortable talking about their personal hygiene, and the release supports personal care with an understated and pragmatic offer.



Dove launches whole body deodorant as hygiene norms shift

Generations in Poland are divided over a proposed homework ban, as studies show that homework doesn’t always correlate to learning outcomes. The anti-homework stance from younger generations showcases a desire for more emotionally intelligent, unconventional, and inclusive learning pathways.

Polish homework ban showcases generational divide

McDonald’s Australia is looking to affirm its place in culture and cross-generational relevancy with a new Big Mac ad reviving the famous Big Mac chant. The ad tracks Australians trying to remember the chant throughout the decades, leveraging humour and nostalgia to land with 2024 audiences.

McDonald’s uses nostalgia to bridge generational divide

In an ageing country with fewer kids per capita than ever, South Korean adults are willing to spend money on the kids that do exist in their lives, driving a booming childrenswear industry. What’s shaping Gen Alpha’s fashion choices in their formative years, and what should brands watch out for?

Why are so many South Korean Gen Alphas wearing luxury clothes?

Popular internet personalities like Andrew Tate are having an impact in Australian schools, as teachers report struggling with students who watch his videos. The government has launched a project that works to address misinformation online around gender-based stereotypes and violence.

Aussie teachers struggle with Andrew Tate’s influence 

Swedish pharmacies have introduced a new age restriction, prohibiting young children and teens from purchasing anti-ageing products without parental guidance. The measure aims to prevent kids from experimenting with harmful products while promoting age-appropriate skincare habits.

Swedish pharmacies introduce age restriction on skincare 

As AI becomes increasingly integrated into mainstream culture, parents and educators are struggling to adapt curricula for Gen Alphas to this reality. Canvas8 spoke to Heidi Campbell, a professor of communication at Texas A&M University, about how we can use AI to educate the next generation.

Heidi Campbell on the future of AI education

Baby registry site Babylist has launched a wish list function for children’s birthdays and holidays that parents can send to friends and family. By helping parents simplify their kid’s presents and their shopping lists, the brand offers a clever way of keeping people in its ecosystem for longer.

How Babylist’s Wishlist helps parents get organized

Chinese personal care brand Hi!Papa has gained success by filling a vacuum in the market between all-in-one infant/baby products and teen/adult skincare and cosmetics. How did it tap into the broader kids’ skincare and cosmetics trend, and what can brands learn from this?

How Hi!Papa invites Chinese kids into playful skincare

PUMA and plush toy brand Squishmallow have launched a line of ultra-soft footwear and apparel appealing to adults and kids alike. Brand collaborations like these highlight how people are finding comfort in subcultures that tap into their need for connection amidst turbulent times.

PUMA x Squishmallow collab encourages comfy subcultures

Skibidi Toilet disregards conventional storytelling. The eccentric animated cartoon about toilet wars has taken off on YouTube and is dominating Gen Alpha’s digital realities through fun, short-form content, blending nostalgia with innovation to capture audiences’ attention.

How Skibidi Toilet leverages nostalgia for Gen Alpha

Knorr’s ModTheVeg campaign completely reimagines the powers of vegetables through virtual platforms. Users can download vegetable ‘modpacks’ for their favourite online games—including Fortnite, Minecraft, and GTA V—to meet kids where they are and instil healthy eating habits.

Vegetables gain new life in Knorr’s virtual campaign

The discourse around screen time use and Gen Alpha children is increasing in volume as Gen Y parents look to find balance and Gen Z critics promise not to raise 'iPad kids’. How is Gen Alpha’s screen time affecting their development? And how can brands help bring the balance parents crave?

Is it too late to reboot a generation of iPad kids?

As the first generation of true digital natives, it’s no surprise that Gen Alphas are already engaged in the news. Australian youth stay in the loop through video explainers and short-form updates – but these kids are still in need of more robust digital literacy skills and forums for discussion.

How are Australian Gen Alphas getting their news?

Riding a wave of Gen Alpha popularity, the free-to-play VR game Gorilla Tag has surpassed 100,000 ratings on the Quest Store. Gen Alphas are turning to VR games en masse to hang out with friends online, pointing to the strength of niche subcultures and changing socialisation patterns.

Gorilla Tag becomes Gen Alpha virtual hangout spot

Utah’s first-of-its-kind social media regulation – slated for March 2024 – has been pushed back by legal challenges by the Foundation for Individual Rights and Expression (FIRE). The nonprofit claims that the Social Media Regulation Act will limit protected expression for at-risk youth in the state.

Lawsuit delays Utah’s social media crackdown

In a world where everyone’s talking about AI, Kraft Heinz brand Lunchables Dunkables has harnessed the creative power of kids to show that it’s not all doom and gloom. In its latest campaign, Snacking has a whole new look, with kids being able to dream more outside the box than AI could.

Lunchables Dunkables proves power of kids' creativity

As demonstrated by the #Sephorakids movement online, Gen Alpha are using adult skincare products that risk damaging their skin. Evereden is a mum-and-baby care brand that offers children-friendly products, allowing children to experiment with skincare while sheltering them from potential harm.

Evereden offers kid-friendly skincare for Gen Alpha

Gen Alphas have produced the youngest social media influencers in history, many promoting skincare products and following TikTok trends. As this young cohort of influencers becomes an inevitability, how can brands take precautions to avoid targeting inappropriate products to this audience?

What’s driving the rise in Gen Alpha influencers?

More and more Gen Alpha gamers in Southeast Asia are finding support and community via online games, creating multiple opportunities for brands looking to join the fun. Savvy marketers have begun partnering with popular Twitcher streamers and YouTubers, tapping into the gaming community's idols.

Why games are the new social media for Southeast Asian Gen Alpha

Dove has launched a campaign to address the trend of teen and tween girls adopting anti-aging measures prematurely. Beauty trends on social media have the opportunity to turn toxic quickly, and parents are looking for brands to help Gen Alphas develop healthy, age-appropriate skincare habits.

Dove tackles Gen Alpha skincare anxieties

A report has found that teachers across the US are staying away from political and social topics because they fear parental reprisals. As more restrictive legislation begins to affect classrooms across the country, teachers are trying to avoid conscription to the culture war. 

US teachers self-censor in response to political issues

School Strike 4 Climate has created a sick note signed by climate PhDs encouraging kids to skip class to take part in a national climate protest without worrying about being punished. The campaign recognises the urgency of the climate crisis and the need for community action to tackle it.

Climate sick note gives kids permission to strike

The Smartphone Free Childhood campaign advocates for a ban on smartphones for children under 14. The movement achieved overwhelming support, showing parents concerns about phones on their kids' development. Balancing online and offline activities is crucial amid growing tech reliance.

UK campaign to keep childhood phone-free goes viral

Bearing a rising cost of living and the financial burdens of their parents and children, Indonesians are now managing their finances at much younger ages. As they brace themselves for this double whammy, Gen Z-focused app Whiz aims to empower them – one less lonely financial journey at a time.

How Whiz helps young Indonesians bond with family and finance

A report from the Grattan Institute reveals that Western Australia is facing a reading crisis, which can lead to long-term social, economic, and physical challenges. With structural changes slow and funding for public education lacking, brands can step in to provide educational support.

Aussie literacy skills signal need for reading support

So-called 'third culture kids' are sharing fusion recipes that are near to their hearts online and finding global fandom for their creations – even if they don’t fit in a neat cultural box. Notions of culinary authenticity are changing, and people are hungry for food content that reflects this.

'Third culture kids' push culinary boundaries on TikTok

Modibodi's updated Teen First Period Kit aims to destigmatise menstruation and push past the toxic positivity often plaguing period conversations. The kit includes a limited-edition box with ModiBodi undies and a comic strip that promotes the normalisation of menstrual changes and struggles.

ModiBodi promotes period positivity in kit revamp

In a bid to build connections with younger consumers, Claire’s is investing in a year-long initiative with Gen Alpha and Gen Z influencers. As Gens Alpha and Z grow in influence, brands are looking to better reflect the voice of the youth and encourage them to advise on products and marketing.




Claire’s utilises Gen Alpha influencers in new strategy 

TikTok's 'legging legs' trend has fuelled the spread of toxic beauty standards as young girls discuss the 'perfect' body shape. With signs that harmful body image tropes are returning via social media, platforms have a responsibility to protect users from potentially detrimental content.

'Legging Legs' trend signals toxic beauty standards

The NFL has partnered with Roblox for a SpongeBob Squarepants-themed activation on the platform, available for play throughout February 2024. As Gen Alphas come of age, brands are looking to engage them in the virtual spaces that they use to play, learn, and communicate with each other.

NFL x SpongeBob targets Roblox-obsessed Alphas

According to research from the Center for Countering Digital Hate (CCDH) a third of teenagers in the UK believe climate change is exaggerated. With experts identifying climate denial content on social media as a primary cause, people are calling for tech giants to ramp up misinformation moderation.

CCDH report sheds light on evolution of climate denial

A TikTok trend chronicling the behavior of ‘Sephora Kids’ is stoking conversation about the pressure felt by teens and preteens to adhere to conventional beauty standards. People are increasingly calling out beauty brands for their role in perpetuating negative body image.

#Sephorakids highlights unhealthy beauty standards

Instagram's 'nighttime nudges' help kids cut down on screen time and get better sleep. Amid concerns about social media on young people's mental health, brands that enhance teen's online safety with clear and robust guardrails will build trust and foster secure digital worlds for younger generations.

Instagram nudges help reduce app-time for teens

Snapchat is enhancing child safety controls enabling parents to manage settings, letting them easily turn off features that may lead to harmful exposure in the app. The update is in response to growing concerns that Snapchat lacks a user-friendly interface, which can be a challenge for parents.

Snapchat elevates parental controls amid safety concerns

The iconic Bratz dolls have gone digital, signing a deal with Flickplay to create collectible 'Digital Dolls' based on the animated show airing on TikTok. Toy brands are looking to attract digital-first Gen Alphas by designing phygital crossover opportunities that cater to omnichannel play.

Bratz Digital Dolls encourage seamless phygital play

Research suggests AI can improve math learning by creating accessible, efficient lesson plans. Diverse teaching methods like graphic novels, poetry, and game-based learning are being given to Gen Alpha, exemplifying how positive screen time can enhance learning and ease parental concerns.

Study shows AI can boost math literacy among Gen Alphas

As Gen Alphas spend more time across YouTube for entertainment, streaming platforms are struggling to compete due to the volume of new content being produced regularly. Despite the huge demand for kid-friendly programming, people are looking for less fragmented spaces to consume this content.

YouTube beats out Netflix for the attention of Gen Alpha

The musician Grimes is developing interactive AI plush toys for children that can converse with and ‘learn’ the personalities of their owners. As people of all ages forge new relationships with AI, the impact of AI toys on children's development will be a key area to watch.

Grimes' interactive AI toy aims to reduce screentime

Despite efforts, activity levels of young people in Britain have remained stagnant – and despite some positive developments, inequalities persist. With the cost of living crisis accentuating these divides, more is being demanded to ensure all young people can participate in an active lifestyle.

Inequality affects young Britons' activity levels

Gen Alphas are learning practical skills in ways never seen before; screen time and nature immersion are both looked upon by parents as valuable guides. Through innovative programs and campaigns, brands can equip this influential generation with the skills they need to build a brighter future.

How can parents equip Gen Alpha with practical skills?

The emergence of slang overload on social media can be overwhelming for some older onlookers – only this time, some of those older netizens might be Gen Zers. As Gen Alpha begins exerting more influence, there's an opportunity for brands to better understand the next stewards of pop culture.

'Slang overload' signals passing of pop culture baton

Clayful tackles the mental health support shortage by reaching teens in school with an instant messaging app that equips them with self-coaching tools. This openness about mental health resonates with Gens Z and Alpha while also lessening the demand for support that overwhelms psychologists.

Clayful offers rapid mental health support for students

Plush toy brand Squishmallows has teamed up with H&M Kids for an apparel and accessories collection inspired by the toys. Brands are increasingly expanding across sectors to create a more immersive and integrated experience for fans looking to express their fandom and identity.

Squishmallows x H&M brings squish culture to kids clothes

Armchair Adventures is growing in popularity among kids and their parents by providing an off-screen entertainment alternative via podcasting – addressing’ concerns about screen time while educating children about real-world issues. What can educational brands learn when reaching Gen Alpha early on?

Why ‘Armchair Adventures’ teaches Gen Alphas life lessons

Teenage girls face myriad challenges as they attempt to navigate modern societal pressures, body image concerns, academic stress, and the ever-evolving digital landscape. How can brands help them develop support networks? And what will enable these girls to feel authentically empowered?

Why are teen girls struggling with their mental health?

Lego has debuted a transatlantic snowball fight in its flagship locations in London and New York, inviting children in both locations to throw digitized snowballs at each other. Brands are looking to leverage emerging technologies in their holiday campaigns, serving experiential fun.

Lego uses AR to create intercontinental snowball fight

Based on research that showed flies hate the colour yellow, Dulux Indonesia is upgrading school canteens to make them fly-free for hygienic mealtimes. This easy solution indicates the collective embrace of communal health and preventative care spotlighted by the COVID-19 pandemic.

Dulux uses yellow paint in schools to boost kids health

E.l.f. cosmetics company is making its foray into Roblox to help Gen Alpha build soft skills that can benefit their careers. With the youth's digital-first development, they're considered the most enterprising generation yet, and they look for practical support in unlocking creative potential.

e.l.f. encourages youth entrepreneurship with Roblox

Doritos is offering consumers AI-powered software that cancels out annoying crunching sounds to provide a better gaming experience. The move recognizes the role of snacking in gaming and signals how brands are finding creative opportunities to integrate food into gamers' lifestyles.

Doritos offers gamers crunch-cancelling software

A survey has found that younger Gen Zers and Gen Alphas in Korea increasingly use their personal credit or debit cards for everyday purchases. There’s a need to teach smart spending habits and encourage children to take ownership of their money from a younger age so they build financial resilience.

More Korean teens experiment with credit cards

Dior has expanded its beauty lineup with a fragrance and skincare range for infants under its Baby Dior line. The baby care industry is witnessing a shift towards premium products, presenting an opportunity for brands to tap into the growing market of luxury baby fragrances and skincare.

Dior launches luxury fragrance line for babies

A report has found #StandwithPalestine has gained significant online traction on TikTok, as people take to social media to protest the humanitarian crisis in Gaza. As people advocate for social justice in digital spaces, these findings highlight how young people can change how platforms are used.

#StandwithPalestine draws significant online attention

Dove has partnered with Nike and Venus Williams to launch a coaching program to help young female athletes build body confidence. With low body confidence listed as the number one reason why teenage girls in the US quit sports, the initiative looks to combat these dropout rates.

Dove x Nike program looks to keep young girls in sports

As the number of Gen Alpha skincare aficionados grows, many are engaging online first, learning about brands from friends but also influencers. For these consumers, skincare has become a source of cultural capital, meaning there’s a demand for popular brands to cater to younger audiences.

Gen Alphas are becoming skincare buffs thanks to TikTok

Penguin Random House is launching a nationwide tour with the 'Banned Wagon,' a vehicle making stops around the US handing out free copies of outlawed books. As culture war issues persist, parents are looking for brands to support their children’s intellectual curiosity.

The 'Banned Wagon' champions outlawed books in America

Dominant fears around the vulnerability of young girls online are perpetuating the gender divide in access to digital devices and shaping negative self-perceptions for women. Brands wanting to lend a hand to bridge the access gap could affect positive change by promoting safer spaces.

Fears of online vulnerability fuel digital gender gap

A campaign from ITV’s Britain Get Talking reveals that mental health is often the hardest for kids to discuss and understand out of all the school subjects. The spot highlights the need for adults to encourage children to open up freely regarding their mental wellbeing.

ITV encourages kids to open up about their mental health

A survey has shown that Britons place a lower value on teaching obedience to children, compared to other countries, prioritising independence and creativity instead. Parents are looking for children’s products and programming that help foster creativity, reflecting a change in priorities.

British Parents prioritise creativity for Gen Alpha

Lunchables is launching its Grilled Cheesies line, a microwave-ready sandwich with the crispiness of one cooked on the stovetop. While it was popularized as a school-ready lunch item, its marketing showcases the growing cohort of adults who are hungry for a bite of nostalgia.

Lunchables Grilled Cheesies targets kids and 'kidults'

Young girls use the website Girlhood, which has gone viral on TikTok, to seek advice as they navigate daily life. The blog is run by teenagers in the US, showcasing how younger generations find alternative forms of community online outside of traditional social media platforms.

Girlhood blog serves as safe online space for teenagers

Lady Gaga has partnered with Cotton On to raise mental health awareness, donating proceeds to free online support for young people. Recognising a growing mental health crisis, this campaign demonstrates how celebrities can earn back fading trust while supporting valuable causes.

Lady Gaga and Cotton On raise mental health awareness

The Indian neobank Niyo's latest campaign targets the increasing number of young Indians who are heading overseas for tertiary education. It’s signalling the growing marriage between fintech and education as people seek out stress-free payment solutions for their schooling expenses.

Niyo makes study abroad hassle-free for Indian students

K-pop fans are calling on their idols to leverage their influence on luxury fashion brands to fight against climate change. Concerned for the future of the planet, Gen Zers and Alphas are demanding concrete action and using the unified power of global fandom to instigate change.

K-pop fans push luxury brands to fight climate change

Forest schools across the country have seen demand increase since the pandemic as children take their learning outside the classroom. But how is spending time in nature changing how Gen Alphas are developing? And what initiatives can brands take to support outdoor discovery in kids’ early years?

Why early-years learning is going wild

Meditation app Calm has added Disney-related content to tackle back-to-school anxiety in kids. Amid a growing mental health crisis among Gen Alphas and tweens, parents and kids are looking to brands to introduce kids to mindfulness and meditation to promote lifelong practices and wellbeing.




Calm x Disney aims to tackle anxiety among Gen Alphas

Amid a global literacy crisis, Filipino readers continue to show a resilient passion for reading. Big Bad Wolf supplements this by bringing affordable books and organising physical events, which promote a growing value for real-life experiences and a community built around reading.

Big Bad Wolf: showing Filipinos what's good about books

The 2023 Generational Snapshot of Gen Alpha explores the possibilities of tech-powered financial education, the rise of homeschooling, the generation’s emerging perspective on diversity and equity, and the love for experiences over goods which they've inherited from their Millennial parents.

2023 Generational Snapshot of Gen Alpha

Morrisons has launched a new affordable kids' meal deal in its cafes, as it looks to support families over the summer. With rising food insecurity across the UK, people are looking to brands to help them with programmes that provide affordable and accessible options to families with children.

Morrisons kids meal deal helps food insecure children

The revamp of the Young V&A has boosted playful spaces that foster education through discovery, fun and games. However, feedback has suggested that exhibits that touch on racism and LGBTQ+ struggles are lacking, missing an opportunity to instil inclusive values in children through empathetic play.

Young V&A launch is marred by lack of representation

In the past, the tween skincare market was dominated by legacy, utilitarian drugstore brands like Clearasil and Neutrogena. But today’s Gen Alphas are seeking products to help them put their best face forward. So, what can brands look out for as Alphas strike up a new skincare conversation?

How Gen Alphas are entering a new skincare era

A line of classroom furniture aims to better accommodate learning styles impacted by digital culture and new technologies. With so many innovations in recent years, the future of classrooms might not only involve AI but also prompt a redesign of educational environments.




Re-designed classroom furniture suits student needs

As Gen Y parents navigate the tricky world of technology and social media, security and privacy concerns have become vital issues. How is the Footprint app synthesising all the best parts of social media while allowing parents to safeguard their children's videos and photos online?

Footprint: helping Gen Y parents navigate digital sharing

Recess Therapy poses questions to children about a wide range of life topics and world events, receiving hilarious, heartwarming, and surprising replies in return. With a refreshing angle on important issues, how does the series create an escape for its audience amid turbulent times?

Recess Therapy: presenting Gen Alpha’s new worldview

Activewear brand Lululemon is offering children’s mental health courses to carers and relatives looking after left-behind youth in China. With reduced mental health a major issue among this often overlooked demographic, the brand is stepping up to provide much-needed support.

Lululemon boosts mental support for kids in rural China

Partnering with renowned vintage collector and designer Sean Wotherspoon, Gap has launched a capsule collection of items found primarily in American thrift stores. By utilizing their archives, brands can capitalize on Gen Z's love of vintage and consolidate brand awareness among younger audiences.

Gap x Sean Wotherspoon targets vintage shoppers

Kibu offers kids sustainable headphones that they can learn to build, repair, and recycle. By providing not only a sustainable option for parents but a customisable and educational product for children, Kibu's appeal could cut through the often unsustainable world of kids' products.

Kibu headphones encourage kids to build and recycle

The long-standing tradition of forced haircuts among female students in Thailand sees many young girls suffer a loss of confidence and individuality. Dove has aimed to spotlight this issue and apply pressure to end the practice, demonstrating a brand making tangible efforts for social change.




Dove tackles forced haircut reform in Thailand

Puma has launched a sustainability podcast in an effort to bridge the education gap among younger audiences. While bringing clarity around its eco-concepts and behaviors, Puma is showcasing authentic collaboration with young voices to address climate change issues.

Puma introduces youth-led sustainability podcast series

Gen Alphas are suffering from elevated rates of climate anxiety. As they grow frustrated by government inaction, many are keen to take matters into their own hands. How can brands and businesses acknowledge tweens’ climate concerns and help them take action against their anxieties?

How is climate anxiety affecting Gen Alpha tweens?

Lego is celebrating young girls' potential with a campaign that demonstrates what happens when they are given the opportunity to play. Featuring mini figures of female football stars, it highlights the benefits of creative play and the role that sport plays in developing confidence.

Lego demonstrates the power of creative play for girls

Snap is rolling out AI features for paid subscribers, with a chatbot that gives generated text or image responses. While Snap already has some guardrails, the app's young user base is experimenting in provocative ways, prompting conversations about monetising emotional connections with AI.

Snap's generative AI features prompt safety questions

The oldest Gen Alphas are turning 13. The majority are the children of Gen Yers and are the first generation born entirely in the 21st century. By 2025, this generation will grow to more than two billion – the largest generation in history. So what’s next for digital-first Gen Alpha tweens?

What defines Gen Alpha tweens?

Data reveals that younger generations are increasingly concerned about how rising costs will impact their future. With financial restrictions limiting their interest in and ability to start a family or buy a home, Gens Y and Z are turning to brands for targeted support to plan their futures.

Bleak financial prospects see young people seek support

Luxury resorts are offering mindful escapes centred around yoga and nature for kids, helping them to grow and connect with the outdoors. As declining mental health among children becomes a pressing concern, there are expectations for brands to help kids develop healthy practices from an early age.

Luxury resorts are spotlighting mindful escapes for kids

Known for educationally-driven children’s media, Sesame Workshop has introduced a variety of emotional wellbeing content. Through its lens of inclusion and drive to address the mental health crisis, the Workshop's initiative is an example of a brand leveraging its focus to meet emerging needs.

Sesame Workshop content focuses on kids’ mental health 

Abbott Elementary, a sunny, compassionate comedy about everyday life in American public school has become a surprise hit. What does the rise of ‘nicecore’ narratives tell us about changing TV genres and shifting audience expectations in the contemporary cultural moment?

Abbott Elementary: mockumentary with a purpose 

Mattel has introduced the first Barbie doll with Down's syndrome in an effort to ensure inclusion for all children. The brand, which has long played a central role in children’s playtime experiences, is highlighting the importance of representation in early development. 

Mattel introduces first Barbie with Down's syndrome

As children's level of physical activity is starting to recover from pre-pandemic numbers, families are looking for ways to get active together and improve their physical fitness. Can the rise of Joe Wicks' virtual PE classes tell us more about what's preventing children from engaging with exercise?

Joe Wicks: the UK’s family friendly personal trainer

Rising awareness among consumers and brands about the negative impacts of social media use is altering the way that influencers post and engage with their audiences across digital channels. This comes as lawmakers work to enact regulations that aim to protect younger users online.

Influencers' meta-content warns of social media dangers

Hasbro’s ‘Proudly Made for Juniors’ campaign has received praise for challenging the ‘passive little girl’ stereotype. By presenting a young girl as the hero in an ad for its Nerf Junior Blasters, the company is subverting the norms around a toy stereotypically targeted at boys.

Hasbro smashes gender stereotypes with Nerf Gun ad

A Bloomberg poll has revealed that 40% of investors believe targeting a job in healthcare is the best way for Gen Alphas to AI-proof their career prospects. With the proliferation of AI raising various concerns, brands have the chance to help young people choose careers with longevity.

Poll highlights concern about AI-proofing careers

With the choice of toys at an all-time high, children making purchase decisions at a younger age, and technology bringing the playground closer than ever before, how can brands build the next big thing for kids? And as the lifespans of fads get shorter, how can brands engineer staying power?

What makes a modern children’s fad? 

As Gen Alphas spend more time than ever before in front of screens, parents and educators are finding new ways to use entertainment as education. With kids watching content across various digital platforms, PBS Kids is adapting with bite-sized episodes and lesson plans to solidify learning.

PBS Kids: foregrounding edutainment for Gen Alphas

Love Better, a campaign from the New Zealand government, is shining a light on the struggles teens are facing when it comes to relationships. Featuring real stories, the initiative uses authenticity and empathy as part of a broader effort to support mental health in young generations.




Love Better campaign shines light on teenage heartbreak

Milka has introduced a Beeping Bunny product that provides sonic cues to enable visually-impaired children to participate in Easter egg hunts. The campaign demonstrates an effective way of prioritising inclusivity, going beyond virtue signalling and brand purpose while maintaining sector relevance.

Milka brings accessibility to Easter for blind children

Ensuring that children’s wardrobes keep pace with their growth is a burden on both parent’s pockets and the environment. As such, second-hand and rental companies are setting their sights on kidswear. How can brands cater to eco-conscious parents and tap into this market?

Why are more parents shopping second-hand kidswear?

Children with chronic diseases can find their divergence from normal routines and need to regularly medicate challenging. In response, French start-up Ludocare’s companion care robot nudges children with asthma to create rituals around taking their medication and gamifies their daily efforts.

Ludocare: companion care for children with asthma

Kidcaboo has launched in Philadelphia to ease safety worries among parents struggling to make travel arrangements for their kids. The Uber-like app provides a practical solution for parents who have ambitions of returning to work but fear compromising their child’s safety on public transport.

Kidcaboo eases child safety concerns for working mothers

A meme featuring multitasking with a Family Guy compilation has risen slowly to virality over 2023, poking fun at a collective dependence on constant stimulation. People are beginning to address the effects of endless scroll behaviors on their mental health and attention spans.


'Family Guy' multitasking meme points to overstimulation

How do Gen Alphas think and act as citizens and consumers? Canvas8’s expert insights offer a view into the behaviours of this influential generation.

Gen Alpha (born 2011-present)