Gen Alphas have grown up alongside tech, developing a digital sense of self alongside their physical lives. Yet despite being constantly connected, they’re interested in collaborative exploration and play, and still want to spend time with friends and family.
Gen Yers’ experiences of the 2008 recession and the economic damage caused by COVID-19 will greatly influence Gen Alpha’s spending habits. While these children are set to be affluent in the long-term, they’ll likely learn to be financially cautious.
