Experts can pressure-test your thinking, validate research, and bring confidence and gravitas to your work. This live stream will show you how to find, speak to, and use experts effectively.

How To Use Experts In Your Work

Absorb all the highlights from Expert Outlook 2025 in just 25 minutes. From hot takes to challenger brands to commercial challenges, this session will run you through the takeaways from the research.

Expert Outlook 2025 in 25 minutes

The notion of premium is expanding further than traditionally assigned categories (electronics, alcohol, jewellery, and skincare) – and into more humble daily use products like olive oil, water and soap. With people embracing premium across new sectors and product categories, what does premium really 

? This Deep Dive will explore the new spaces that premium is disrupting, and the new status signifiers emerging – from packaging and ethical production to story and imagery. Plus, with an indulgent season front of mind for many – what makes cash-strapped audiences spend on a premium product in the era of dupes?

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How To Use Experts In Your Work

Expert Outlook 2025 in 25 minutes

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