What if global trade and supply chains collapse further, leaving you unable to operate as normal? Exploring new territories for your business might become a necessity, but what do you need to know when assessing the viability of new growth markets? This third instalment of Expert Outlook's Getting Future Fit series will help businesses identify the key factors when assessing the viability of a new market, with a checklist guide to core principles of expansion, and assessing the cultural fit of your business, brand and product to a new market.
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