A land rush for ‘collab houses’ has taken LA by storm as young creators move to the city with dreams of making it big on Tiktok. 

Hype House boom 

Ambitious plans for financial independence are at odds with spiking inflation and rising cynicism about ‘hustle culture’. 

Post hustle 

Caroline Dooner’s book on ‘Burnout at the Hands of Diet, Self-Help, and Hustle Culture’ gets to the heart of sellout fatigue. 

'Tired as F*ck'

Reaching students with just a 32GB Samsung Galaxy, 27-year-old tutor Maxwell Chimedza runs his private tutoring academy all on WhatsApp. 

WhatsApp academies

Crashes and crackdowns have exposed the deception underwriting many crypto influencers – most of whom boast over a million followers – in what Jackson Palmer, Dogecoin’s co-creator, calls ‘griftonomics’. 

'Griftonomics'

Social media has enabled people to monetise every aspect of their lives – even their REM cycles. ‘Sleepstreamers’ literally make money as they sleep, with thousands of viewers sending them in-app coins and gifts for the privilege of seeing them snooze.

Sleepstreaming

From Inventing Anna, the Netflix series on New York con artist Anna Delvey, to the Fyre Festival documentaries, people are fascinated by money-making rule-breakers. 

Capitalist cons

Maataso stands out from her fellow J-beauty influencers by downplaying her looks with refreshing hilarity, maintaining relatability even after undergoing trendy plastic surgery. Her fans' positive response says a lot about Japanese beauty ideals and her talents as an entertaining Mom YouTuber.

Why Maataso glamourises the ‘ugly’ parts of J-beauty

Political parties in India have enlisted the help of regional influencers to share political messaging. With contentious elections looming, this strategy highlights how politicians are turning to relatable figureheads to address younger generations’ declining trust in institutions.

Influencers tasked with election campaigning in India

The Walmart Start program broadens the retailer's beauty offerings by investing in up-and-coming businesses. As people continue to shop where they feel their morals and cultural nuances are valued, incubator programs like this highlight how legacy brands can get involved in a meaningful way.

Walmart accelerator uplifts small beauty brands

In America, Gen Zers are turning to online side hustles to supplement their full-time incomes, earn extra money, and build transferable skills. As younger generations continue to distrust institutions, they're taking things into their own hands and earning on their own terms.

Side hustles spike as Gen Zers seek skills and spare cash

Facing a labour shortage, a German transport company is training students to drive trams on the weekends and between classes. With public services at risk due to a lack of skilled workers, there are growing demands for training and upskilling opportunities to attract young people.

German students drive trams amid labour shortages

South African sensation Tyla made history by winning the inaugural Best African Music Performance award at the Grammys. Her rapid ascent to global fame, rooted in her genuine authenticity, ushers more spaces for global music in the mainstream, led by the likes of Afrobeats and Amapiano DJ remixes.

How Tyla bolstered the global appeal of African music

With two studio albums and a social media following of over seven million, Gen Z jazz star Laufey has taken the music world by storm. Leveraging TikTok and Instagram, the artist has weaved her nostalgic sound with modern-day sentiments to create a captivating world known as ‘Laufey Land’.

How Laufey is bewitching Gen Z jazz lovers

Digital wardrobe app LehLah has enlisted Athiya Shetty to give its users insider access to the Bollywood actress’ personal closet. The campaign is speaking to Indian fashionistas who are looking for more peer-influenced-curation when it comes to product discovery and recommendations.

LehLah brings community intimacy to style discovery

As US lawmakers look to ban TikTok, creators fear their livelihoods will be disrupted, and millions of users have decried the move. Frustrated with Big Tech and governments' control of their digital lives, people may continue engaging with the platform through inventive and even elusive ways.

US creators lobby and innovate around looming TikTok ban

Gen Alphas have produced the youngest social media influencers in history, many promoting skincare products and following TikTok trends. As this young cohort of influencers becomes an inevitability, how can brands take precautions to avoid targeting inappropriate products to this audience?

What’s driving the rise in Gen Alpha influencers?

In response to the increasing prevalence of gig work, Robinhood Retirement has introduced a savings plan tailored to the needs of those working through TaskRabbit, Grubhub, and Gopuff. As the working world changes, there are increasing expectations for financial products to adapt too.

Robinhood launches retirement product for gig workers

Consumer skepticism has seen an array of celebrity beauty brands develop a less-than-favorable reputation. However, invested consideration from emerging players such as Rhode by Hailey Bieber has been shown to win over beauty buffs in an oversaturated market, carving out a blueprint for success.

How Rhode uses star power to win over young beauty buffs

On Kuaishou, you’re likely to find slices of life in the countryside on videos or live broadcasts. The app has enabled countryfolk to break into the digital landscape, leading to the rise of rural content creation and e-commerce that empowers market growth in the middle of village life.

Why Kuaishou grows the influence of rural living in China

‘Poly-employment’ – working multiple jobs – is rising as people search for ways to combat inflation, find flexibility, and offset potential layoffs. Particularly common among Gens Y and Z, it signals that traditional attitudes towards employer loyalty and job security are shifting.

Poly-employment rises as workers try to hack the system

Headlined by the Paris Olympics, 2024 is set to be a big year for sports. With fandom now associated with digital engagement just as much as physical attendance, Canvas8 spoke to Nataliya Bredikhina, an assistant professor of sport management, to unpack the opportunities for brands and marketers.

No 'I' in 'Team'! The science of sports-star branding

Mixed martial artist Keith Lee has gained fame on FoodTok despite his culinary inexperience, with viewers instead being drawn by his relatable personality and no-nonsense approach to critiquing cuisine. As audiences put their trust in real people, candid content is gaining favor in digital spaces.

How Keith Lee became a culinary tastemaker

With only one Southeast Asian stop in The Eras Tour, Filipino Swifties saw daylight in the form of Taylor Sheesh. The drag queen recreates Taylor Swift’s performances in local mall shows and private events, making the concert hype accessible for fans while pushing queer visibility to the mainstream.

Why Taylor Sheesh’s drag enchants Filipino Swifties

Jane Garvey and Fi Glover’s podcast provides honest advice and relatable inspiration around the lived experiences of Gen X women. In a media landscape that often overlooks the experiences of older females, Off Air with Jane and Fi provides a warm and relatable platform that feels tailored to them.

How ‘Off Air with Jane & Fi’ empowers Gen X women

South Korea has created a unique visa that gives K-culture enthusiasts a taste of the Hallyu industry. As the global obsession with Hallyu continues to drive tourism in the country, the policy also signals the transformation of K-culture as an increasingly fluid and globalised commodity.

South Korea’s Hallyu visa courts aspiring K-pop idols

Growth in Electric Vehicle sales continues to outpace combustion vehicles in India despite a slowdown. Indeed, EVs are becoming a status symbol for those in India’s major cities and smaller towns; the challenge for brands will be adapting to a market typically focussed on affordability.

Electric two-wheelers are status symbols in India

With tensions rising surrounding feminism and gender identity, a pivot to gender-related content is seeing new voices emerge as key figures in this space. Hannah Pearl Davis, aka Pearl, has seen her audience surge in readership and reach due to her controversial views that play into this shift.

How Pearl Davis built a fanbase with divisive content 

Wagamama has joined a scheme to help prison inmates upskill in cookery, opening up new opportunities within the hospitality industry upon release. The initiative looks set to help address labour gaps in hospitality while responding to demands for companies to contribute positively to society.

Wagamama helps inmates find hospitality careers

After becoming a TikTok sensation in 2020, Seo Won-jeong embraced his international following and expanded his influence beyond social media. As a marketing force in South Korea, his journey offers insights into how advertisers can harness influencers' perceived trustworthiness and relatability.

How Seo Won-jeong rose above TikTok virality with borderless humour

Whalar has announced the launch of The Lighthouse, a number of physical campuses where content creators can learn, make content, and collaborate with their peers. 

As the creator economy continues to grow, brands are stepping in to facilitate and benefit from successful content creators.

Campus teaches people how to be content creators

In the Philippines, the esports industry is seeing a massive increase in players due to the popularity of mobile gaming. The local gaming landscape is not only for entertainment but for social inclusion, talent development, and national representation on a global stage.

Mobile games inspire a crop of new Philippine esports athletes

In Japan, flexible "spot worker" side-hustle gigs alongside full-time jobs are gaining popularity. While some people finding joy in optimising spare time, spot workers are largely fuelled by economic pressures, including karoshi hustle culture, with extra work generating stress and anxiety. 

Japanese spot workers are trying to make ends meet

The grocery chain's career development program is expanding with two new apprenticeships to help train people to be on the path to management. Initiatives like these show how brands can help facilitate personal and financial independence as people navigate a volatile world.

Whole Foods expands apprenticeships to boost labour force

LVMH and Tiffany have teamed up to offer apprenticeships to train the next generation of craftspeople and luxury artisans. Fostering and enhancing artisan skills could help ensure the longevity of luxury products and maintain the exclusivity and originality that HNWI customers are seeking.

LVMH and Tiffany train the next generation of artisans

DIRI is bringing expert knowledge to Malaysians with a localised spin on edutainment through the stories of successful personalities. The platform provides an alternative method of learning new life and career skills by tapping local inspirational figures to offer their nuanced teachings.

DIRI launches localised masterclasses in Malaysia

Substack has launched video creation tools to expand its offerings while maintaining a model that prioritises direct creator-subscriber support. In the context of a creator economy and social media fatigue, the platform is giving creators new ways to connect with their audience.

Substack adds new video tool to heighten connection

An NBC news poll has found that young people who previously backed President Joe Biden are feeling less committed, exacerbated by Biden's response to the Gaza crisis. The approval drop highlights the political engagement of young people in the US and their emphasis on humanitarian leadership.

Biden’s approval slips among Democrats and young people

TikTok creators are using money earned from content to donate to aid in Gaza, all while sharing recipes and stories to spread awareness. These creators highlight how monetised online platforms can be leveraged for social and political causes while culturally engaging their audiences.

TikTokers share Palestinian family recipes to fundraise

E.l.f. cosmetics company is making its foray into Roblox to help Gen Alpha build soft skills that can benefit their careers. With the youth's digital-first development, they're considered the most enterprising generation yet, and they look for practical support in unlocking creative potential.

e.l.f. encourages youth entrepreneurship with Roblox

Bleacher Report has committed to video podcast content, investing in production and training for star athletes. As sports media becomes a constellation of moments surrounding matches, the investment speaks to adapting forms of sports fandom and expectations of deeper access to sports stars.

Bleacher Report targets digital first sports fans

‘Subway fits’ have emerged as the latest fashion trend on TikTok as users post videos of their daily outfits from the subway. As culture is driven away from conspicuous consumption by the rising cost of living, relatable fashion and ways of elevating the mundane remain popular forms of escapism.

‘Subway fits’ speak to a desire for relatable fashion

Victoria Monét weaves nostalgia and craftsmanship into her music, creating a magnetic allure for a new generation of R&B enthusiasts. Blending classic R&B elements, modern production, and emotionally resonant lyrics, what does her music say about the new expectations of the genre?

Why Victoria Monét’s nostalgic aura is a music fan magnet

Micheal's online marketplace allows people to buy and sell handmade goods with lower barriers to entry and expand their craft community. As people explore hobbies as a means of comfort and even a source of income, platforms like these show how brands can support small businesses and crafts.

Micheals champions craft with online creator marketplace

TikTok continues to redefine entertainment and reshape the cultural landscape in Southeast Asia, with Gen Z at the forefront of this transformation. Through the short-form video app, they’re crafting a new narrative for what it means to connect, create, and communicate in this digital age.

Inside TikTok’s cultural footprint on Gen Z in Southeast Asia

Tough-love self-help gurus are schooling women online on how to ‘level up’ their lives by detaching from toxic relationships and embracing unapologetic selfishness as a lifestyle choice – and Gen Z women on TikTok are loving it. What’s behind this and what can brands take away from it?

Why Gen Z women seek ‘femininity gurus’ on social media

Amelia Dimoldenberg is the Gen Y talent behind the viral YouTube series Chicken Shop Date. Its popularity and cultural prominence have helped her land high-profile gigs interviewing A-listers, and her success lies in the power of authenticity and awkward humour to captivate digital audiences.

Why Amelia Dimoldenberg's deadpan comedy is so popular

Adidas has unveiled the first signature shoe of NBA star Anthony Edwards. The accompanying campaign stirred up a debate for being raw and slightly abrasive in its critique of other brands. Combining star power with personality can imbue sports brands with a greater sense of authenticity.

Adidas basketball ad embraces unpolished authenticity

Cult-worthy interior designers once labored in relative obscurity, but thanks to increased visibility on social media new design personalities are increasing their reach. One such personality taking #designtok by storm is Dani Klarić – TikTok’s latest interior design star in the digital spotlight.

How Dani Klarić elevates design identities on TikTok

Gen Z teens are among the biggest users of the social media platform Pinterest. With young people caught between desires to unplug and the inescapable nature of social media, Pinterest’s more passive forms of engagement with trends feel like a more leisurely version of an online community.

Pinterest gives Gen Z teens more passive social media

After Sabrina Bahsoon, aka Tube Girl, went viral on TikTok while dancing on the London Underground, she became an internet sensation and a hot ticket for brands wanting to connect with Gen Z. How has her unfiltered form of self-expression empowered Zers through self-love and community building?

How Tube Girl danced her way into the cultural zeitgeist

The National Academy of Sports Medicine is supporting fitness professionals in elevating their careers through exclusive access to training and resources. The initiative highlights how brands can be central in providing community and support, especially amid soaring living costs.

NASM platforms community for fitness professionals

Many generations have networked professionally, but Gen Zers are adding their own spin on approaching peer-to-peer connections to boost their career. They're doing it constantly through low-pressure interactions, and it's paying off, showing that their often criticised methods actually work.

Gen Zers constantly network through peer connections

Indonesia has unexpectedly banned TikTok Shop, blocking access to the app’s native e-commerce feature for more than 125 million users. However, enthusiasm for social shopping will likely remain high, meaning platforms can continue supporting the small businesses that are the most affected.

TikTok Shop's Indonesia exit disrupts local e-commerce

Gaming has grown exponentially across Asia, ushering in a wave of pro players. For the first time, the 19th Asian Games recognises esports as a medalled competition, exciting all kinds of gamers across the globe as the tournament reshapes the future of sports entertainment.

Asian Games: recognising esports gamers as pro athletes

Singles’ Day started as a tradition among friends in China and has now evolved into a monumental shopping event taking the world by storm. But COVID-19 and declining consumer confidence have changed this celebration, leaving brands to wonder how to recapture the spirit of this holiday.

Singles Day: Asia’s biggest online shopping event

Experiencing a gap between their online and offline self, creators face identity crises as they attempt to evolve their personal brand in line with their grown and changed selves. This can prove challenging in an age where young people adopt fluid approaches to creating a sense of identity.

Creators face online identity crises as they grow up

Across multiple social media platforms, parents have been engaging in various challenges and pranks targeting their unsuspecting toddlers in the quest for virality. But without agency, these toddlers are growing up with their problems now open for public scrutiny – creating possible future tensions.

Toddler pranks highlight problematic sharenting trend

So-called 'corporate goths' sharing their unconventional office attire on TikTok point to the post-pandemic erosion of office norms. Gen Zers are looking for lifestyle acceptance in the workplace, and employers looking to retain young talent are loosening dress codes to comply.

'Corporate goths' on TikTok signal changing office norms

A survey from Bankrate has revealed that Gen Zers are diving head first into the stock market, trading more than other generations. While some experts worry about the interest in day trading, being more active with their money may be a sign that Zers are looking to become more financially literate.

Cultural interest drives Gen Z engagement with investing

In a precarious job market, Gen Zers are taking advantage of non-traditional avenues to build connections that might benefit their careers. Using dating apps to get insider information on workplace culture and hiring processes, they're disrupting the existing networking norms.

Gen Zers turn to dating apps for career networking

Irregular Hours’ innovative New York-based careers center helps young people learn more about what they want from work before seeking a prospective employer. Gen Zers are looking for a more individual approach to job hunting to feel more optimistic about launching their careers.

Irregular Hours makes job hunting engaging for Gen Z

Hotmart is a global leader in the passion economy, empowering creators in over 100 countries to move beyond content monetisation toward building thriving online businesses. As we witness a new era of digital entrepreneurship, how are brands helping to expand creator collaborations and sponsorships?

Hotmart: digital entrepreneurship in a passion economy 

Gen Zers are overwhelmed with navigating workplace etiquette, especially regarding what to wear in the office. A unique style is crucial for them to communicate their personalities, but they're struggling with finding a balance between expressing themselves and professionalism.

Gen Zers want style advice for their workplace attire

Research shows that over 60% of Canadian Gen Zers are considering leaving their jobs before the end of 2023. With young people disenchanted by conventional corporate culture, the challenge for businesses is to prioritise wellbeing and provide opportunities to promote other skills or interests.

Canadian Gen Zers are planning to quit their jobs

As they seek an insurance policy against the precarious economy and job market, Americans are having to consider monetizing their hobbies – whether they like it or not. In a time of high inflation and economic pessimism, people are being forced to consider new avenues of income.

Inflation sees Americans attempting to monetize hobbies

In contrast to quiet quitting, resignation parties have become a new spectacle online in China. Borrowing from the tacky and nostalgic aesthetics of Chinese corporate culture, these parties demonstrate next-level irony that underscores how younger generations aren't taking themselves too seriously.

Resignation parties salute anti-hustle culture in China

As Gen Zers enter the world of work, they employ hacks and shortcuts to get up to speed in corporate environments. For some, this means using AI to create professional headshots for their LinkedIn profiles – indicating an openness to AI and data sharing if it means mutual gain.

Gen Zers are using AI to create their LinkedIn headshots

TikTok creators are cosplaying as NPCs (Non-Playable Characters) with formulaic phrases and movements on live streams. Performing generic catchphrases and reactions in exchange for cash, the fad points towards a decline in conventional influencer status and the ubiquitous nature of gaming culture.

 NPC Tiktok merges influencing and game-play

LinkedIn has seen a growth in Gen Z users, and they are now the fastest-growing global audience demographic on the platform. Young professionals actively seek more positive and productive social media experiences to find opportunities and work toward their career ambitions.

Gen Z leave Twitter toxicity and head to LinkedIn

Gen Zers are increasingly redefining workplaces, and a study has shown that they’re looking to control their careers by starting their own businesses. The findings highlight how this cohort is adapting to new career contexts, working for themselves, and taking life into their own hands.

Entrepreneurial Zers are forging their own career paths

Driving has been a core part of America’s global image for decades, with car ownership regarded as an aspirational goal. But is Gen Z as invested in autos as previous generations? We spoke to six young drivers about their anxieties at the wheel and what jump-starts their love for cars.

Do American Gen Zers care about cars?

Employees in India fear for their job security as economic uncertainty and the threat of AI cast doubts over the future. As a result, young people are moving to new industries or starting businesses, showcasing a broader trend of people taking different routes toward gainful employment.

Indians face rising fears about their job security

Deals expert and TV presenter Chloe Carmichael has been enlisted by Superdrug to showcase the retailer’s most attractive discount opportunities. The initiative recognises how beauty buyers are turning to cheaper products and seeking relatable advice in response to the cost of living crisis.

Superdrug ambassador spotlights cost-of-living struggles

DoorDash has announced that drivers can now toggle between an hourly minimum wage or their existing per-delivery payment system. With labor conditions under question in various markets and industries, brands are facing pressure to prove that they are operating equitably.

DoorDash gives gig workers more choice and security

TikTok's addition of a live stream shopping feature has boosted sales in Indonesia, leading the company to announce more upcoming investments. The rapid advancement and mainstream adoption of retail tech in the country is reflected in the success of content creators-turned-entrepreneurs.

TikTok bets on Indonesia's live stream shopping craze

Gen Zers have been labeled lazy by the corporate world because their ambition looks different from their predecessors in the workplace. Further inspection of their work ethic shows that it extends beyond their nine-to-five, with side hustles challenging the anti-ambition accusation.

Gen Z are redefining career ambition

Young people are facing further obstructions to their wish for evolved workplace practices as a speech at The Wall Street Journal's CEO Council Summit preached the dangers of being at home for personal development – an example of the conflict between older generations' attitudes and Gen Z's values.

Gen Zers are clashing with older cohorts about IRL work

Founded by Gen Z entrepreneurs, Mewmovement is providing the Kuala Lumpur artist community with a space to sell their art, collaborate, and connect. As people continue to create their own communities, spaces like these are simultaneously fulfilling a niche and helping people build their careers.

Community shop in KL mainstreams art as a career

German Kitchen start-up LANCH taps into the creator economy by partnering with celebrities. By engaging its fan base in shaping the future of the brand, the company hopes to use the close relationships between creators and communities to stand out from the crowd and reach wider audiences. 

LANCH cultivates food fandom with influencer partners

Research suggests young people in Saudi Arabia are picking up core soft skills such as communication and analytical thinking through gaming. While gaming is often framed as a tool for escapism, its positive impacts on Gen Z are trickling into other facets of their everyday lives and their careers.

Saudi youths leverage gaming skills to get ahead at work

With no shortage of planning, Revolut has announced the launch of its operation in Brazil. Post-pandemic, the country has seen increased interest in globally connected fintech services, and a continued lack of financial education provides opportunities for brands to help educate newcomers.

Revolut lures Brazilians with accessible global accounts

Budding Gen Z lawyers are moving away from traditional corporate firm roles as they favor companies that align with their values. This change signals a wider shift in Gen Z careers as they turn to social impact roles that speak to their personal views rather than prioritizing financial success. 

Gen Z lawyers prioritize values-led careers

The Saudi International Crafts Week will take place in June 2023, featuring more than 200 areas dedicated to various craftspeople. This is part of a wider move to boost the cultural heritage sector, encouraging young people to participate in preservation through cultural entrepreneurship.




Cultural events celebrate and preserve Saudi heritage

Gen Z's rejection of conventional life paths is being passed on to their parents, with many American Gen Yers supporting their kids' decisions to opt out of college education. As parents adapt to raising kids in a challenging economic and cultural climate, they're supporting alternative education.

Parents support Gen Z rejection of college

In a bid to boost on and offline creativity and community, Taobao has launched the Maker Festival across China to celebrate local business and global innovation. The initiative highlights how big brands can support small businesses and develop loyalty and engagement through their platforms.

Taobao uplifts local entrepreneurs with Maker Festival

Instagram is catering to the creator community by rolling out additional support for entrepreneurial users. With social media serving as a springboard for businesses and personal brands, people are increasingly looking for these platforms to help and not hinder their efforts in this regard.

Instagram elevates support for entrepreneurial users

Skills like visual communication are becoming highly coveted by employers, but many people don't have access to tools to help develop these skills. As a result of competitive job markets, people are increasingly looking to upskill to meet their own expectations and those of prospective employers.

Employers are increasingly expecting multifaceted hires

Two-year-old startup Fanfix is growing in popularity among creators thanks to transparency around how it monetizes content and its lack of processing fees. With a variety of features that allow for a high degree of control, the platform aims to help creators connect more intimately with fans.

Fanfix offers creators control to build fan connections

Chinese netizens are debating over the 'Kong Yiji mindset', which refers to university graduates who often look down on blue-collar work. The trend reveals Gen Z’s dilemma between stable, high-income jobs that cushion against global economic shocks or ditching the grind altogether.

China's Gen Z is conflicted over credentialism

Dubai has announced plans to build three integrated rest stops for delivery riders, signalling efforts to improve wellbeing after a series of strikes in the city. While these initiatives are a step in the right direction, the exploitation of gig workers needs to be addressed on a systemic level.

Dubai prioritises rest and safety for delivery riders

A survey has revealed the lasting negative impact of mass tech layoffs on Gen Z's perception of the companies involved. With a renewed approach to work coming to light after the pandemic, people are looking to work for companies whose ethics and values align with their own.

Tech layoffs have damaged Gen Z's perception of companies

Content creators are taking to social media with anti-recommendations for their audiences in response to the way TikTok prompts constant consumption. Starting primarily with beauty products, this new trend reflects people looking to spend more carefully during times of economic crisis.

How is economic uncertainty redefining influencing?

Zomato, an Indian delivery company, is developing rest stops where gig workers can safely take a break and access resources and support. This step highlights the need for more prevalent protections for gig workers who are at the forefront of the labour rights movement around the world.

Delivery workers in India offered rest spaces by Zomato

Joom is connecting Indian merchants with global customers who are interested in products across the beauty, accessories, and personal care categories. The app is part of a new wave of platforms with international reach that aim to boost local economies and uplift small businesses.

Joom opens global doors for Indian merchants

Chamberlain Coffee has found success among a younger generation of coffee drinkers, earning itself a cult-like following. It's an example of how cultural icons are proliferating their influence across sectors, leading brands to partner with unlikely figures who resonate with wide audiences.


Emma Chamberlain's coffee brand targets Gen Z's tastes

At-home hair colour brand Hally Hair has launched two new temporary hair colours in partnership with 100 student-athletes at Baylor University. The groundbreaking campaign celebrates the joy of school spirit while offering student creators an opportunity to monetize their influence.

Hally Hair leans into the influence of student athletes

To reach the growing number of Gen Y homeowners, Behr Paints has launched a DIY competition series on TikTok. By featuring several influencers and utilizing user-generated content, it's highlighting how brands can organically boost their social presence and engage with existing online communities.

Behr Paints turns to TikTok to reach Gen Y homeowners

Lebanese reality star Zeina Khoury has launched the fashion label I Am The Company, which is named after a meme from the Netflix series Dubai Bling. Offering sleek power suits and bold colours, the brand appeals to the modern Arab working woman looking to make a statement.

I Am The Company brings empowering style to MENA women

German edtech company Knowunity has raised €9 million Series A extension – allowing the company to expand the reach of its creator economy learning app. However, the monetary incentive of using the app could stoke parental concerns around extensive screen time – even if educational in nature.

Knowunity takes a scholarly approach to social media

Japanese firm Mitsui & Co. will allow employees to have side hustles for the first time, implementing flexible hours and remote working in an attempt to retain the Gen Z workforce. However, with a focus on benefits to the company, this policy could fail to attract the generation that work to live.

Mitsui & Co. allows employees to take approved second job

Lifecycle

People are cashing in on their personal brands 