That’s my team! The science of fan zones
REPORT
20 Aug 2021
That’s my team! The science of fan zones

Sports fans are returning to stadiums after many months of cheering on their teams from home. But how can teams and their sponsors best engage supporters? Canvas8 spoke to Dr. Jessica Richards about the importance of fan zones and creating the perfect match day experience.

Jessica Richards

Jessica Richards is a trend forecaster based in New York and the founder of JMR Trend + Creative.

Emma Sheppard

Emma Sheppard is a journalist specialising in business, technology, family and social affairs. As well as Canvas8, her work has appeared in The Guardian, Wired, BBC Worldwide, The Independent and more.