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  • How is Les Vignobles Foncalieu ushering in a new era of wine appreciation?
  • How is Les Vignobles Foncalieu ushering in a new era of wine appreciation?
    Helena Lopes (2017) ©
CASE STUDY

Foncalieu: a new era of varietally labelled wine

While French shoppers have traditionally been influenced by a wine’s geographical origin, varietal labelling is growing in popularity. Les Vignobles Foncalieu, a Languedoc-based co-op winery, is capitalising on this shift in interest with a growing range of varietal expressions.

Location Europe / Western Europe

Scope
Influenced by a wine culture carved out of the world’s best-known appellation system, French shoppers have traditionally been shopping according to the wine’s geographical origin rather than by its grape variety. The wine’s wider region of origin still influences the French buyers’ decision-making process but awareness of wine appellations has been declining since 2017. [1] Meanwhile, in response to the success of varietally labelled expressions from the New World, French consumers are becoming increasingly aware of grape names. [2][3] Languedoc-based co-op winery Les Vignobles Foncalieu has been capitalising on the market potential ...

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