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  • Can Elon Musk make people feel more optimistic about the future?
  • Can Elon Musk make people feel more optimistic about the future?
    TTNews (2021) ©
CASE STUDY

Elon Musk: techno-optimism for the space age

Love him or loathe him? Elon Musk inspires polarized reactions. But as his bitcoin antics cause waves and Starlink orbits our skies, what’s the secret behind Musk’s influence and reach? The pandemic has changed expectations of leadership and made room for the power of optimism.

Location United States

Scope
May 2021 and Elon Musk is all over the news – more so than usual. His widely covered appearance as the host of SNL divided public opinion about this charismatic, funny/unfunny entrepreneur and tech visionary. But this maverick persona is combined with titanic online economic influence. Musk wielded this power with tweets expressing concern over bitcoin’s environmental credentials; Dogecoin’s value dropped when he agreed it was ‘a hustle’. [1][2] The value of the cryptocurrency subsequently plummeted. This power to seemingly make or break a currency’s value with a mouse-click has helped cultivate an image of Musk ...

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