Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Dr. Miguel Sicart believes that play should be incorporated in all workplaces
  • Dr. Miguel Sicart believes that play should be incorporated in all workplaces
    Zachary Kadolph (2021) ©
Thought leader

Dr. Miguel Sicart on the brand value of play

After the stress of the pandemic, people are seeking more play in their lives. Canvas8 spoke to Dr. Miguel Sicart, author of Play Matters about how brands can incorporate playfulness into the way they work.

Location Global

Scope
The past year has been one of unprecedented change, particularly for the way that people work, interact with each other, and spend their leisure time. As the world’s leaders eye a return to normality, Dr. Miguel Sicart, play scholar and author of Play Matters, hopes play can become more of an integrated part of everyday life – even at work. “A lot of very good ideas happen when you’re playing table tennis,” he says. “Part of the larger challenge we face in playful design is to convince adults that play is good. And not because it makes us more productive ...

Canvas8

Related

  • Article image

    Nike ‘Play New’: celebrating sport fails

    With people hesitant to get active and take up sports, Nike is trying to reframe perceptions around sport by shifting away from elite-athlete and tournament-focused narratives. Instead, it’s highlighting the fun and joyful aspects of sport with a campaign that celebrates failure.

  • Article image

    How do systemic challenges impact mental healthcare?

    While COVID-19 caused the overall rate of mental illness in the US to skyrocket, systemic factors mean that racial minorities have been especially hard-hit. So, how can healthcare providers and brands address the impact of racism on mental health in their marketing and outreach efforts?

  • Giant novelty decor adds a dose of fun to interiors

    Giant novelty decor adds a dose of fun to interiors

    After a year of unprecedented domesticity and adhering to a restricted style of living, people are looking for ways to invite maximalism and fun back into the home. From giant cracker cushions to retro keyboard playmats, the hunt for one-of-a-kind pointless oversized items is taking off online. 

  • Article image

    Naeema Pasha on the evolving future of work

    Successful vaccine rollouts may signal a return to offices in 2021, but given the pandemic’s drastic impact on people’s values and attitudes, what will they expect from employers going forwards? Canvas8 spoke to Dr. Naeema Pasha of the Henley Business School about the future of work.