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  • How are young Germans keeping up with current affairs?
  • How are young Germans keeping up with current affairs?
    Keira Burton (2020) ©

Why legacy news resonates with German Gen Zers

Youth culture is often linked with innovation and radical departures from past norms. But when it comes to the news, German Gen Zers are finding themselves drawn to ‘old’ media. So, how can broadcasters and newspapers build on their trusted status? And what do Zers expect from online news?

Location Germany

Germany may be an economic and political powerhouse, but according to a report from the European Commission, the nation’s digitisation efforts between 2015 and 2020 were just ‘slightly above average’. [1] “Rather than being confronted with a mere lack of innovative capacity or competition, Germany struggles with a more rigid and unexpected barrier – that of culture,” explains Luise Ritter, a former research assistant at the Hertie School’s Centre for Digital Governance. [2] Yet while cultural and structural factors – such as government inefficiency and a reluctance among medium-sized companies to move on from traditional working ...



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