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  • How is Kings of Leon bringing NFTs into the music industry?
  • How is Kings of Leon bringing NFTs into the music industry?
    Kings of Leon (2021) ©
CASE STUDY

Kings of Leon: bringing NFTs to the music world

NFTs are dominating the cryptocurrency conversation and have taken the art world by storm. But with musicians starting to get in on the action, the potential to disrupt the music industry is clear – and Kings of Leon is leading the way by releasing an NFT album, the first band ever to do so.

Location Global

Scope
Non-fungible tokens (NFTs) are everywhere. Cryptocurrency and blockchain technologies are nothing new, but there is a renewed fervor thanks to celebrity interest and large-scale transactions in NFTs. But what exactly are these digital tokens? As explained by the BBC, “NFTs are ‘one-of-a-kind’ assets in the digital world that can be bought and sold like any other piece of property, but they have no tangible form of their own.” [1] Like bitcoin in the mid-2010s, NFTs have largely remained within the realm of crypto investors and digital art. NFTs are entering the music industry as Kings of Leon ...

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