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  • What do Gen Zers expect from e-commerce experiences?
  • What do Gen Zers expect from e-commerce experiences?
    Harsh Kushwaha (2018) ©
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How Gen Z hypebeasts are shaping shopping

Gen Z hypebeasts have been a driving force behind the popularity of ‘buy now, pay later’ schemes and luxury mystery boxes. But why exactly are these services so appealing to the young and affluent? And how can brands adapt their offerings to attract these shoppers in a crowded online marketplace?

Location United States

Scope
The luxury goods market in the US – which is worth nearly $72 billion and is expected to grow by 3.1% annually through to 2025 – is fueled by FOMO, leading many buyers to use ‘buy now, pay later’ (BNPL) schemes, gamble with Heat mystery boxes, or save with digital wallets such as Cashmere to procure must-have items. [1] With mystery boxes, people don’t even know what products are inside – but they’re aware of the kinds of brands they’re gaining access to. These labels, which are often within the streetwear sphere, make ...

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