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  • How is Quip’s oral care levelling up self-care?
  • How is Quip’s oral care levelling up self-care?
    Quip (2021) ©
CASE STUDY

Quip: smart oral care changing everyday habits

People want more tailored everyday healthcare. Quip offers smart toothbrushes that make it easier to brush well, and refillable, sustainable products such as floss and mouthwash. Supported by dental professionals, the minimalist offer shows how oral care can move into a lifestyle category.

Location United Kingdom

Scope
Brushing our teeth often feels like a hassle, especially at the end of a long day. But disruptors in the oral care space are focusing on making dental care rituals more enjoyable, accessible, and amenable to at-home lifestyles. Enter Quip, a US start-up, available to order in the UK, that’s offering a comprehensive package around mouth hygiene, without the hyper-professional positioning (and price tag) that dominates the electric toothbrush space. Instead, its affordable electric toothbrushes and subscription plans ensure running out of fresh brush heads is near to impossible; with a product design geared towards making healthy ...

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