2021 Generational Snapshot of Older Adults
REPORT
17 Feb 2021
2021 Generational Snapshot of Older Adults

How have savviness, loyalty, and a deep appreciation for respect come to define older adults? Why has the COVID-19 pandemic been so influential in their adoption of technology? And how might a rise in multigenerational living arrangements shape their relationships with culture?

Amy Goyer

Amy Goyer is a family and caregiving expert. She has more than 35 years of professional experience serving and advocating for older adults, children and families, and people with disabilities, and has been a caregiver for family members her entire adult life.

Rachel Ousley

Rachel Ousley is Associate Insight Director at Canvas8, which specialises in behavioural insights and consumer research. A San Francisco native, she worked in communications before getting her Masters in Social Cognition from UCL. Outside of work, she loves live music, learning about true crime, and drinking good wine.