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  • Is comfort paramount in WFH fashion choices?
  • Is comfort paramount in WFH fashion choices?
    Thirdman (2021) ©
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How is style impacting Britons’ moods in lockdown?

With lockdown measures giving people little reason to get dressed up, many have become very used to slipping on their loungewear and favourite jumpers. Canvas8 spoke to eight people from across the UK to find out how the pandemic has changed their sense of style and how it’s making them feel.

Location United Kingdom

Scope
Formal shoes, work wardrobes, and going-out dresses have started to feel like remnants of a distant past for many people. In the era of on-and-off lockdowns, tracksuit bottoms are the biggest trend, and getting dressed up might mean changing into your fancy pyjamas and donning your favourite dressing gown. Indeed, the effect of the COVID-19 pandemic on the UK’s fashion industry has been devastating – it declined by 40% year-on-year in the 12 weeks to June 28th 2020. [1] However, according to research conducted by Canvas8, 40% of Britons still claim that the way they dress is ...

Canvas8

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