Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • What has helped couples survive the strain caused by lockdown?
  • What has helped couples survive the strain caused by lockdown?
    Tim Samuel (2020) ©

How recreational romance shapes intimacy for Gen Y

Lockdown forced many couples in the UK to spend almost all of their time together, causing some to get closer while others barely constrained their tensions. As WFH life looks set to continue in 2021, how can brands help them resolve problems and restore a sense of spontaneity and intimacy?

Location United Kingdom

Sheltering at home throughout the COVID-19 pandemic has put new pressures on couples living together, forcing partners to scrutinise the health of their relationships. For some, it has cemented or accelerated their commitment, while for others, it has magnified existing problems or created new ones. According to the UK’s leading relationships charity, Relate, 61% of people surveyed in June/July 2020 said that lockdown had made them realise that relationships (whether familial, romantic, or social) are the most important thing in their lives. However, the study also suggested that younger generations have found this period harder to weather – 38% ...



  • Article image Home and Relationships Sector Snapshot: Feb 2021

    Why is a mass shift to WFH driving calls for new domestic boundaries? How has the pandemic intensified the pressure on parents? Why are people embracing a less-is-more approach to home life? And in what ways are digital interactions with friends and family getting more meaningful?

  • Article image 2021 Expert Outlook on Home and Relationships

    How has the pandemic affected intimacy? Why are people going off open-plan design? And will remote-working trigger an urban exodus? In this part of the 2021 Expert Outlook, we speak to three experts about the forces set to shape our homes and relationships in the year ahead.

  • Article image Date night?! The science of relationship rituals

    For many couples, lockdown has put a strain on their relationship – almost half of Americans say it’s been tricky to keep the spark alive. Canvas8 spoke to Ximena Garcia-Rada, doctoral candidate at Harvard Business School, to learn how relationship rituals can act as powerful commitment tools.

  • Article image How has lockdown affected people‚Äôs relationships?

    The lockdown measures introduced to reduce the spread of COVID-19 have kept people confined with certain loved ones for months while preventing them from seeing others. Canvas8 spoke to 17 Britons and Americans to find out how this period of self-isolation has impacted their relationships.