Is the big breakfast back?
REPORT
18 Jan 2021
Is the big breakfast back?

The Full English is a long-established part of British breakfast culture, and owing to the pandemic, it’s no longer being reserved for weekends. With the future of commutes in jeopardy, can cooked meals come to rival convenient and on-the-go options in people’s morning routines?

Wendy Miranda

Wendy Miranda is a customer ambassador at kitchenware retailer Lakeland.

Kerttu Inkeroinen

Kerttu Inkeroinen is Union Hand-Roasted Coffee’s marketing and e-commerce director. Previously, she was brand manager for Coca-Cola’s GB arm.

Adam Johnson

Adam Johnson is the director of Chew Hospitality Consultancy and owner of The Plough pub in Birmingham.

Hugh Thomas

Hugh Thomas writes about food, beer, and sustainable farming for magazines and blogs. Also a researcher, he's produced reports and provided consultancy support for food brands such as McCain, PepsiCo, and Epicurean Events.