Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • How is Burna Boy achieving international appeal?
  • How is Burna Boy achieving international appeal?
    Burna Boy | Facebook (2020) ©

Burna Boy: artist with global, genre-defying appeal

Burna Boy has appealed to global listeners by literally speaking their language all without having to lose himself. The artist is part of a burgeoning global movement that sees singers and musicians caring less about sticking to one genre and instead focusing on their music sounding good.

Location Global

Since the 2010s, Lagos has undergone significant change, emerging as Africa’s commercial and cultural capital. [1] The city has grown to an estimated size of 14.4 million, overtaking Cairo as Africa’s most populous city. [2] Within Lagos, and Nigeria as a whole, youth culture is thriving – the median age is 18.1. [3] The Nigerian entertainment industry is also experiencing this boon: its music industry is one of the fastest-growing in the world, with an annual expected growth rate of 13.4% in 2021. [4] Mainstream musicians in Nigeria are crossing over to global superstars, ...



  • Article image How West Africa‚Äôs diaspora is impacting global culture

    From Burna Boy and Tiwa Savage to Mr. Eazi and Davido, young West Africans living on the continent and in the diaspora are part of a closer community than ever and are creating global icons. So how can brands support the relationship diasporans have with their West African roots?

  • Article image Feminist Coalition: global activism for #EndSARS

    The EndSARs protests have cast a global spotlight on the Nigerian regime. As the impact of the racial reckoning around the Black Lives Matter movement continues to be felt, the Feminist Coalition, which spearheaded this global protest movement, shows the power of collective activism.

  • Article image Bad Bunny: anti-machismo trap star with global appeal

    Puerto Rican pop star Bad Bunny has embraced a gender-fluid, queer aesthetic which breaks rank with the machismo rooted in Latino culture. How has he used his platform to amplify LGBTQ causes and cultures? And what does his success say about listeners’ changing musical tastes?

  • Article image Boomplay: local sounds beat global rivals

    Boomplay is the music streaming platform of choice for the youngest and fastest-growing continent. Its prioritisation of African artists and leveraging of content producers has allowed it to surpass the likes of Spotify to the top spot, providing a template for local brands taking on global players.