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  • How is Burna Boy achieving international appeal?
  • How is Burna Boy achieving international appeal?
    Burna Boy | Facebook (2020) ©
CASE STUDY

Burna Boy: artist with global, genre-defying appeal

Burna Boy has appealed to global listeners by literally speaking their language all without having to lose himself. The artist is part of a burgeoning global movement that sees singers and musicians caring less about sticking to one genre and instead focusing on their music sounding good.

Location Global

Scope
Since the 2010s, Lagos has undergone significant change, emerging as Africa’s commercial and cultural capital. [1] The city has grown to an estimated size of 14.4 million, overtaking Cairo as Africa’s most populous city. [2] Within Lagos, and Nigeria as a whole, youth culture is thriving – the median age is 18.1. [3] The Nigerian entertainment industry is also experiencing this boon: its music industry is one of the fastest-growing in the world, with an annual expected growth rate of 13.4% in 2021. [4] Mainstream musicians in Nigeria are crossing over to global superstars, ...

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