Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • What’s the solution to mass misinformation?
  • What’s the solution to mass misinformation?
    Cottonbro (2020) ©
REPORT

Can Big Tech combat ‘truth decay’?

As fake news continues to flourish across the web, people are looking to tech companies to take charge of the issue and make long-term adjustments to restore the credibility of online news. But with misleading media easier than ever to manufacture, how can trust be created and maintained?

Location United States

Scope
In an era of fake news, algorithmically controlled feeds, and manipulated media, people are finding it harder than ever to trust what they encounter online – and harder still to agree on what is true. In 2019, 52% of Americans said that they’d (knowingly or not) shared made-up news, with the majority believing that the problem would worsen over the following five years. [1][2] For any brand that has a stake in truth-telling, the crumbling notion of consensus will have consequences for their relationships with consumers. Indeed, 76% of people in the US agree that political ...

Canvas8

Related

  • Article image Are algorithms radicalizing boomers?

    With QAnon and conspiracy theories impacting mainstream discourse, tech companies are having to take greater control of what’s published on their platforms. Increasingly active on social media, American Boomers are caught up in the misinformation wars - but what draws them to fake news?

  • Article image Signal: pro-privacy encrypted messaging

    With trust in big tech dwindling, people are looking for services that protect them from external surveillance. And as governments crack down on protest, new forms of digital democracy are emerging. Fully encrypted messaging app Signal is winning trust by giving back power to users.

  • Article image How altruism is changing trust in tech

    The global coronavirus pandemic and ensuing lockdown has created a multitude of technological solutions that could impinge on rights to privacy in the long-term. How are Britons dealing with this new level of surveillance and what does this shift in behaviour mean for the future?

  • Article image Snap Map: getting unbiased news via location tracking

    Dismissed as creepy at best and dangerous at worst, Snapchat’s Snap Map enables users to share their real-time locations. Although the feature was universally panned, it’s been instrumental in documenting social unrest and helping protesters organize without relying on mainstream media.