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  • How is Apidura redefining backpacking?
  • How is Apidura redefining backpacking?
    Apidura (2020) ©
CASE STUDY

Apidura: a bicycle of constant innovation

As the pandemic continues, Brits are looking for adventures closer to home and are finding bikepacking the perfect way to get back to nature safely. Apidura’s community-centric approach means constant refinement for peak product design.

Location Denmark / United Kingdom

Scope
Bikepacking may be a new concept to many, but as a low-budget bike adventure it already has legions of fans. Red Bull call it a “rejigged cross-pollination of mountain biking, backpacking and cycle touring… one of the most liberating experiences it’s possible to have on two wheels”. [1] It can be as short as an overnight trip, or multiple days exploring off-road, stopping in youth hostels, bothy huts or wild camping on the side of the road. The idea is to travel as light as possible, strapping any luggage to your mountain or hybrid bike, ...

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