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  • Will 2020’s love of comfortable clothes continue into 2021?
  • Will 2020’s love of comfortable clothes continue into 2021?
    Cottonbro (2020) ©
REPORT

2021 Expert Outlook on Fashion and Style

How can clothing convey status but not wealth? How can heritage brands excel in an era of less brand loyalty? And how is political polarisation impacting style? In this part of the 2021 Expert Outlook, we speak to three experts about how people are redefining the role fashion plays in identity.

Location Global

Scope
In 2020, the fashion industry was dealt a chaotic hand. In one sense, COVID-19’s cancellation of social life rendered fashion obsolete, with stylistic expression constrained to the square of a Zoom call. Stuck at home with webcams for catwalks, the formerly fashion-obsessed instead took on minimalist aesthetics, ditched denim for elastic waistbands, and proclaimed pyjamas viable office workwear. Nike, for example, prepared for the fashion apocalypse – gearing its products towards staying at home, and swapping ‘Just Do It’ for ‘Just Do Nothing’.

At the same time, style wasn’t always ...

Canvas8

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