Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • How is Strong Black Lead upping representation for Black content?
  • How is Strong Black Lead upping representation for Black content?
    Strong Black Lead | Facebook (2018) ©

Strong Black Lead: creating community around content

In a climate where representation in media is vital for minority viewers, Netflix’s Strong Black Lead is using its celebratory platform to ensure Black people feel seen. By constructing a collective voice, not only is it bringing people together, but it showcases true-to-life content.

Location United States

Starting as a thematic selection option on Netflix, Strong Black Lead, which highlights and promotes content that touches on the Black experience, has reached monumental heights as a sub-brand. Launching in February 2018, it had its grand unveiling during a commercial break of the 2018 BET Awards. The ‘A Great Day in Hollywood’ ad featured 47 Black actors, writers, showrunners, and producers across 20 Netflix shows; it conveys the message that the establishment of SBL wasn’t a knee-jerk reaction but a movement with the intention of implementing long-lasting change. Photographed by Kwaku Alston and directed by Lacey ...



  • Article image Black Twitter: the digital collective for Black voices

    Centered around the experiences and opinions of Black users, Black Twitter is a subculture on the platform where Black voices are unfiltered. This collective explores Black identity and demonstrates the positive impact of community in times of crisis and racial injustice.

  • Batwoman champions diversity with Black lead Batwoman champions diversity with Black lead

    Batwoman, the Warner Brothers-owned CW channel's prime-time show is set to feature a Black actress in the lead role for the first time. The decision, met with praise, shows how CW is trying to meet expectations as people continue to demand more diversity onscreen.

  • Article image Netflix Party: streaming for second-screeners

    With people across the US increasingly self-isolating and staying inside, they’re finding innovative ways to socialize. Netflix Party is a Chrome browser extension that creates a sense of community and lets people watch their favourite movies and shows together even when they’re miles apart.

  • Article image Do Americans feel well-represented in the media?

    From magazine covers to small screens, media producers are striving to meet public demand for a level of diversity that reflects reality – but are their efforts enough? Canvas8 spoke to eight Americans about whether they believe mainstream media fairly represents all parts of society.