With vegan ranges available at supermarkets and fast food chains across the UK, it’s never been easier to adopt an animal-free diet. But who – and what – is helping to bring this formerly niche diet into the mainstream? And how can brands create excitement for those looking to cut back on meat?
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Tessa Stuart is a point-of-purchase shopper researcher, interviewing hundreds of food shoppers a year. She works with global brands including Unilever and challenger brands like Jimmy’s Iced Coffee and Pip & Nut to test their products with shoppers. She is the author of two best-selling food business books: Packed: The Food Entrepreneur’s Guide and Flying Off The Shelves.
Rebecca Holmes is the social media director at Splendid Communications, an award-winning communications agency that – alongside Red Havas and the brand’s in-house team – launched the Greggs vegan sausage roll campaign in 2019.
