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  • What do younger shoppers consider modern markers of luxury?
  • What do younger shoppers consider modern markers of luxury?
    Cottonbro (2020) ©

2021 Expert Outlook on Luxury

Can luxury brands remain relevant in an ever-changing climate? Is slow fashion the future of luxury? How are Gen Zers revolutionising the meaning of luxe? In this part of the 2021 Expert Outlook, we speak to three experts about how people are rewriting the rules of luxury.

Location Global

What was once seen as a lucrative industry is now under the microscope as luxury shoppers search for brands that reflect their values. Stella McCartney, who sent oversized animal scouts down the runway to highlight eco-fashion, and A-COLD-WALL*, which set up a £25,000 grant scheme for independent Black-owned businesses, exemplify how luxury brands are offering more than just clothes – they’re also acknowledging real-world issues. With two-thirds of global consumers willing to switch, avoid, or boycott brands based on their stance on social and political issues, luxury brands are under pressure to take ...



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    Khaite: pre-order for luxury shoppers

    Luxury fashion label Khaite is making a name for itself, not just with its timeless designs, but by being part of a new group of brands that are pioneering the pre-order model. This slow fashion method reduces waste and gives small brands more maneuverability in uncertain times.

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    Luxury Soho: a gateway to luxury for Gen Zers

    With store closures, reduced custom, and an abundance of excess stock, the luxury industry is feeling the impact of the pandemic. Alibaba hopes that Luxury Soho, a platform to sell excess stock at discounted prices, will lure Chinese Gen Zers into post-COVID-19 spending.

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    How are people connecting with luxe brands at home?

    The widespread disruption caused by COVID-19 has forced brands in the luxury sector to rapidly rethink how they connect with customers. With high-end shoppers unable to peruse stores and attend exclusive events, how are labels adapting to stay relevant and ensure long-term loyalty?

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    Why are people snapping up pre-owned fashion?

    As fast fashion begins to fall out of favour due to mounting ethical and environmental concerns, the market for second-hand clothing is surging. But how exactly can buying pre-loved apparel help people live more sustainably? And what other factors are fuelling the resale segment?