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  • What do shoppers miss most about the brick-and-mortar experience?
  • What do shoppers miss most about the brick-and-mortar experience?
    Tima Miroshnichenko (2020) ©
REPORT

2021 Expert Outlook on Shopping

How can stores lure customers post-pandemic? What’s the future of pop-ups? And how is a sense of community driving shopping journeys? In this part of the 2021 Expert Outlook, we speak to three experts about people’s varied paths to purchase and the ways they connect to retailers.

Location Global

Scope
2020 saw a fundamental shift in shopping behaviours as lockdown measures pushed new audiences and businesses online. In the US, just 16% of adults aged 65 and over said they shopped online at least once a week in May 2019, but 43% have been using e-commerce more often since the start of the crisis. The convenient habits born during the pandemic – such as curbside pick-up, stocking up on comforting basics directly from brands, and live-streamed shopping sessions – are likely to stick around, and some brands are embracing partnerships to make ...

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