Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • What inspires us to indulge in a little bit of self-gifting?
  • What inspires us to indulge in a little bit of self-gifting?
    Cottonbro (2020) ©
VOX POP

Why do Americans buy themselves gifts and treats?

From impulse-buys and spontaneous purchases that celebrate reaching a goal to practical gifts that are made to last, the reasons why people might buy gifts for themselves are varied. Canvas8 polled 1,000 Americans and spoke to six people to find out what prompts them to self-gift.

Location United States

Scope
As most of the Christmas song canon will attest, generosity and gift-giving are synonymous with the holiday spirit. And despite the harsh economic blows dealt by the pandemic, holiday gifting is not going anywhere. According to Morning Consult, 49% of shoppers are most likely to spend the same amount on gifts in 2020 as they did in 2019 but 39% are cutting back. The same report finds that younger generations, Black consumers, and city-dwellers are the most likely to spend more on gifting. [1]

But with many foreseeing both a Thanksgiving and Christmas season where ...

Canvas8

Related

  • 'Silent breakfasts' are an easy-access form of self-care 'Silent breakfasts' are an easy-access form of self-care

    Sitting down to breakfast rather than grabbing something on the go was a luxury afforded to few before the pandemic. But with many people still working from home, breakfast is in – and as people look for small moments of calm, 'silent breakfasts' are allowing them a mindful start to the day.

  • Article image Could COVID-19 cancel Christmas?

    The pandemic has forced people to reassess every aspect of their lives – including how they celebrate holidays. With the potential of further job losses and lockdowns, how can brands help Britons get in the festive spirit? From digital dinners to festive unboxing, the devil will be in the details.

  • Article image Can the Christmas spirit survive a pandemic?

    The novel coronavirus that began sweeping the globe in early 2020 has made it difficult – and sometimes impossible – to engage in time-honored holiday traditions with loved ones. With no return to normal in sight, how will Americans adapt their celebratory habits for the short- and long-term?

  • Article image Surprise! The science of self-gifting

    Whether it’s a mystery teabag or new make-up, an element of surprise comes packaged within many subscription boxes. Canvas8 spoke to Aditya Gupta, a PhD candidate at the University of Nebraska-Lincoln, to understand how surprise impacts the experience of self-gifting.