Why do Americans buy themselves gifts and treats?
REPORT
13 Nov 2020
Why do Americans buy themselves gifts and treats?

From impulse-buys and spontaneous purchases that celebrate reaching a goal to practical gifts that are made to last, the reasons why people might buy gifts for themselves are varied. Canvas8 polled 1,000 Americans and spoke to six people to find out what prompts them to self-gift.

VOXPOP
RIBBONED REWARDS
SELF-CARE
STYLISH SENTIMENTS
COSTLY HABITS
EXPERIENCE-BUYER
WORK PERKS
Ope Oduwole

Ope Oduwole is a junior behavioral analyst at Canvas8. He has a BA from the University of Nottingham and leans on the inquisitive nature of his studies. With an avid interest in all things creative, if he’s not at a concert or poetry reading, he’s buried inside a book with a cup of green tea.