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  • Does online activism cut it for socially-minded Americans?
  • Does online activism cut it for socially-minded Americans?
    Vlada Karpovich (2020) ©

What does allyship mean to Americans?

The death of George Floyd led to an outpouring of support for racial justice through IRL protests and social media posts – but what actions do people regard as genuinely helpful to the cause? Canvas8 polled 1,000 Americans and spoke to eight individuals to understand what it means to be an ally.

Location United States

Without a doubt, 2020 has been an eventful year. Amid a global pandemic and large-scale public lockdowns, the world saw a renewed civil rights movement triggered by the murder of George Floyd. Millions of Americans have engaged in protests fighting for justice on the behalf of Black people who’ve lost their lives to police brutality, sparking demonstrations against institutional racism around the world. And as media coverage has made this issue impossible to ignore, brands have been forced to heed calls for corporate reform and allyship.

The shifting social and political climate has raised expectations for businesses to ...



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