Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • How is adapt Sync addressing the needs of perimenopausal skin?
  • How is adapt Sync addressing the needs of perimenopausal skin?
    Tarzine Jackson (2018) ©

Adapt Sync: tailored skincare for perimenopause

Menopause has long been shrouded in stigma and a lack of understanding. But as the beauty industry moves away from a one-size-fits-all approach, Avon is launching adapt Sync, a line of three skincare products designed to address the hormonal changes experienced by perimenopausal women.

Location United Kingdom


The needs of menopausal women have long gone unmet by beauty brands, which often promote ‘youthful’ and ‘anti-ageing’ messaging. But with older women speaking up about the effects of menopause and seeking skincare tailored to their needs, brands have an opportunity to cater to an enthusiastic and underserved audience. And what better household beauty brand to tackle this than Avon? After conducting a global study into the experiences and attitudes of perimenopausal and menopausal women, the multi-level marketing behemoth is launching adapt Sync, a skincare line explicitly for women in this stage of their lives. [1]



  • Lack of menopause info leaves women unprepared

    Lack of menopause info leaves women unprepared

    Menopause. Perimenopause. Most people have heard the words but how many really know what they mean? Despite the fact that it’s an almost-universal experience for women, no one really talks about it, and as a result, nearly half of women feel unprepared for this chapter in their lives.

  • The Cusp’s telemedicine helps women manage menopause

    The Cusp’s telemedicine helps women manage menopause

    Telemedicine service The Cusp is helping American women test their hormones to predict if they are in perimenopause or menopause. Healthcare is limited for many women in the US so telemedicine alternatives are bridging access and affordability gaps for greater health equality. 

  • Article image

    Better Not Younger: haircare for over-45 women

    Catering to middle-aged and older women, Better Not Younger’s approach to haircare has cemented them as the leaders in “gray” beauty. Historically overlooked, brands are stepping up to offer female Gen Xers, Boomers, and Seniors what they want: representation and products that work.

  • Article image

    What do menopausal women want from beauty brands?

    All sorts of stigmas are being broken in today's beauty industry, but the needs of menopausal women are often ignored. Absent in ads and lacking products for their changing skin and hair, these women are now pushing brands to step up and address this ‘last taboo’ without any sugar-coating.