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  • How is adapt Sync addressing the needs of perimenopausal skin?
  • How is adapt Sync addressing the needs of perimenopausal skin?
    Tarzine Jackson (2018) ©
CASE STUDY

Adapt Sync: tailored skincare for perimenopause

Menopause has long been shrouded in stigma and a lack of understanding. But as the beauty industry moves away from a one-size-fits-all approach, Avon is launching adapt Sync, a line of three skincare products designed to address the hormonal changes experienced by perimenopausal women.

Location United Kingdom

Scope 

The needs of menopausal women have long gone unmet by beauty brands, which often promote ‘youthful’ and ‘anti-ageing’ messaging. But with older women speaking up about the effects of menopause and seeking skincare tailored to their needs, brands have an opportunity to cater to an enthusiastic and underserved audience. And what better household beauty brand to tackle this than Avon? After conducting a global study into the experiences and attitudes of perimenopausal and menopausal women, the multi-level marketing behemoth is launching adapt Sync, a skincare line explicitly for women in this stage of their lives. [1]

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